Marketing Specialist - NFL Universe Football

Voldex Games

3d • Remote

About The Position

NFL Universe Football is one of the leading sports experiences on Roblox, with a highly active player base and constant live updates. We’re looking for a Marketing Specialist to help fuel that momentum — using creative testing, fast iteration, and a deep understanding of how games grow on the platform! This is a highly execution-focused role for someone who enjoys being in the weeds: experimenting, shipping, and learning quickly. It’s not about long-term strategy decks, but about running ideas, seeing what works, and doubling down in real time. You’ll own how NFL Universe Football shows up both on-platform (thumbnails, icons, discovery optimization) and off-platform (social, community, and creators), working closely with Product, Art, and Community to turn every update into something players notice and engage with.

Requirements

• Strong familiarity with Roblox — as a player, creator, or active community member
• Familiarity with Roblox discovery (thumbnails, icons, titles/descriptions, creator ecosystem)
• Experience creating or managing content for social platforms (personal or professional)
• Strong instincts for trends, especially around key NFL moments (Draft, Kickoff, Playoffs, Super Bowl, etc.)
• Understands how sports fans engage — teams, rivalries, hype cycles, and live moments
• Proven ability to take ideas from concept → execution → publish
• Experience with short-form content creation (capturing gameplay, light video editing, platform-native formats)
• Comfortable working with basic analytics (dashboards, Google Sheets) and explaining performance in practical terms
• Strong time management and ability to prioritize in a fast-moving environment
• Collaborative, proactive, and open to feedback and iteration
• You don’t need years of professional experience - personal projects, side projects, or creator work count!

Nice To Haves

• Experience working on or around Roblox games
• Exposure to SEO, social optimization, or performance-driven content testing
• Experience in gaming, UGC, or creator-led communities
• Existing familiarity or relationships with Roblox creators or sports creators
• Passion for American football and broader sports culture!

Responsibilities

• Come up with ideas for thumbnails, icons, and Roblox page visuals
• Work with our artists to brief and refine visual concepts
• Publish and test assets directly on Roblox
• Review performance dashboards and identify what’s working (and what isn’t)
• Recommend and execute the next round of experiments based on results
• Help ideate and execute content for platforms like Twitter/X, Discord, Instagram, TikTok
• Capture Roblox gameplay footage and create simple, engaging videos
• Support community engagement initiatives tied to in-game moments or updates
• Bring inspiration from other Roblox games and creator communities
• Support creator or YouTuber experiments
• Contribute to new ideas that drive player growth or engagement
• Help move ad-hoc projects forward when there’s an opportunity to test something new

Benefits

• Competitive compensation - above-market salary + profit sharing + stock options
• Retirement benefits - company contribution to your retirement plan (401k, RRSP, Pension), in Canada, UK and USA!
• Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…) such as Canada, UK and USA.
• Flexible PTO - vacations + Federal / Bank Holidays
• Remote First - we have always been remote and will remain that way including work from home/anywhere
• In-person get-togethers, virtual company-wide game events, Robux allowances, and so much more!
• Professional Development - Reimburse the costs of courses, materials, and anything to help further their training and growth
• Work with awesome people and impact millions of daily players

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed