Marketing Specialist - Simply Dwell Homes

Neal Careers•Sarasota, FL

2d•Hybrid

About The Position

The Marketing Specialist serves as the primary marketing resource for Simply Dwell Homes, coordinating marketing execution with the sales team and third-party partners. The company, Neal Communities, is recognized as a 2026 Top Workplace in Sarasota & Manatee Counties. They emphasize the importance of their people and offer outstanding benefits.

Requirements

Bachelor's degree in marketing, advertising, communications, business, or a related field; equivalent education and experience may be considered.
Three or more years of marketing experience; homebuilding, residential real estate, or construction-related marketing experience is preferred.
Demonstrated ability to independently manage multiple projects, deadlines, agencies, and vendors in a fast-paced environment.
Strong written, verbal, proofreading, organizational, project management, and interpersonal communication skills.
Working knowledge of websites, CRM and email platforms, social media, digital advertising, analytics tools, and Microsoft Office.
Strong attention to detail, initiative, accountability, sound judgment, and the ability to turn sales priorities into clear marketing actions.
Valid driver's license and ability to reliably travel to communities, sales centers, events, and vendor locations within the market.

Nice To Haves

Adobe Photoshop, InDesign, WordPress, or comparable creative and website experience is preferred.

Responsibilities

Plan and execute marketing initiatives under the direction of the Director of Sales, supporting community traffic, lead generation, sales conversion, and brand awareness.
Serve as the primary intake point for marketing requests and manage priorities, deadlines, approvals, and deliverables from inception through completion.
Act as the primary liaison with third-party advertising agencies, digital partners, printers, sign companies, photographers, videographers, website vendors, and other marketing suppliers.
Prepare creative briefs, coordinate production, obtain internal approvals, provide consolidated feedback, and hold outside partners accountable for quality, budget, accuracy, and deadlines.
Coordinate marketing for active and future communities, including community and model openings, inventory campaigns, promotions, Realtor outreach, events, signage, collateral, displays, and promotional materials.
Partner with the Director of Sales and sales team to identify traffic needs, inventory priorities, customer objections, and opportunities requiring focused marketing support.
Coordinate website content, community pages, floor plans, site plans, inventory listings, digital advertising, social media, email marketing, CRM campaigns, and lead-nurturing initiatives.
Create, proofread, edit, and coordinate content for websites, emails, blogs, advertisements, brochures, presentations, promotions, public relations materials, and social media.
Coordinate photography, video, virtual tours, 3D renderings, artwork, and electronic sales presentations for websites, collateral, touchscreens, and campaigns.
Maintain rolling 3-, 6-, and 12-month marketing calendars and organized files for marketing assets, projects, production schedules, approvals, and vendor records.
Ensure all customer-facing communications are accurate, current, consistent, and compliant with brand standards.
Create image and video content for social media and other needs through community visits and other company approved events.
Coordinate with Sales, Operations, Construction, Purchasing, Design, Architecture/Drafting, Land Development, and other departments to verify information before publication.
Monitor marketing performance, including website traffic, lead sources, campaign results, cost per lead, community traffic, email engagement, conversion trends, and marketing return on investment.
Provide weekly and monthly reporting to the Director of Sales including results, recommendations, and required follow-up actions.
Assist with tracking the marketing budget, reviewing vendor invoices, and recommending expenditures based on performance and business priorities.
Attend community visits, grand openings, Realtor functions, promotions, and other company-sponsored events as needed.