Marketing Specialist, TJ Maxx

TJMaxx•Framingham, MA

13h•Hybrid

About The Position

TJ Maxx is one of the nation’s leading off-price retailers with more than 1,300+ stores across the country. With amazing deals on brand name and designer fashion, accessories, jewelry, home, beauty and more, our stores have become synonymous with off-price shopping! As Brand Marketing Specialist, TJ Maxx, you’ll play a meaningful role on our paid advertising team, bringing our brand marketing strategy to life by supporting a variety of initiatives across channels. We are looking for a highly motivated self-starter who is ready to support the growth of our TJ Maxx business through sharp, impactful marketing and sound critical thinking. This position reports directly to a Brand Marketing Manager.

Requirements

Bachelor’s degree in marketing, communications, or related field required
2+ years marketing experience; ad agency or client-side advertising experience is a plus
Agile and results-driven with an ability to multi-task in a fast-paced, collaborative environment, adhere to due dates, and provide follow-up to ensure completeness and quality
Outstanding organizational and time management skills with strong attention to detail
Ability to think critically, proactively problem-solve, and work in the grey, examining situations through logic to drive solutions and a path forward
Excellent communication (written and oral) and people skills; ability to build relationships, interact professionally and comfortably, and express ideas, direction, and feedback with clarity
A great teammate who collaborates well and enjoys building relationships with partners across multiple fields with the ability to navigate different team dynamics
Skilled user of Microsoft Office programs, including Word, PowerPoint, Excel, Outlook

Nice To Haves

Interest in the fashion industry and/or off-price/retail business is a plus

Responsibilities

Support Brand Marketing Manager in the day-to-day planning, coordination, and execution of TJ Maxx’s brand marketing strategy and paid advertising content to drive brand objectives
Proactively collaborate and communicate effectively with cross-functional teams, including but not limited to: Brand, Partnerships, Public Relations, Social Media, Creative, Media & Digital Marketing, Project Management, Consumer & Business Insights, Email & Site, Merchandising, Planning, Store Operations, and Corporate Marketing; drive coordination across teams to further amplify integrated programs
Ensure seamless execution of projects by implementing end-to-end oversight, including but not limited to: brief writing, conceptualization, design, and finalization of all creative content
Support the Brand Marketing Manager in reviews & QA of all creative content to ensure a consistent voice in alignment with TJ Maxx brand guidelines and messaging themes
Research industry and customer trends to provide recommendations on future marketing campaigns and creative content
Input and provide analysis of insights data and share a POV to determine campaign effectiveness
Support the management of marketing third party / agency resources as needed to develop marketing campaign concepts
Coordinate and maintain the marketing budget associated with areas of responsibility, suggesting opportunities to control costs when applicable
Strong ability to build and foster relationships with cross-functional partners