Marketing Specialist (Email focused) - Harrisburg, PA

CJ Pony Parts, Inc. • Harrisburg, PA

1d • $24 - $25 • Hybrid

About The Position

CJ Pony Parts is seeking a detail-oriented Marketing Specialist to support email marketing initiatives, customer engagement campaigns, and overall marketing strategy execution. This role focuses on managing email, SMS, and loyalty communications while contributing to campaign planning, content creation, and performance optimization. The ideal candidate is highly organized, collaborative, and data-driven, with strong attention to detail and a passion for delivering effective marketing campaigns that drive engagement and revenue.

Requirements

• 2–4 years of experience in email marketing, campaign execution, or digital marketing.
• Strong understanding of email marketing best practices and campaign performance metrics.
• Excellent organizational, project management, and communication skills.
• High attention to detail with the ability to manage multiple projects simultaneously.
• Proficiency with Microsoft Office (Word, Excel, Outlook).
• Ability to collaborate effectively in a team environment and adapt to changing priorities.

Nice To Haves

• Associate or Bachelor's degree in Marketing or a related field preferred.
• Experience with email marketing platforms (e.g., Braze) preferred.
• Familiarity with tools such as Monday.com, FTP platforms, or similar systems is a plus.
• Knowledge of Adobe Illustrator or Photoshop is a plus.

Responsibilities

• Manage, design, and execute email marketing campaigns, including setup, targeting, proofreading, testing, and deployment.
• Collaborate with leadership to develop and optimize email and loyalty marketing strategies.
• Support the marketing calendar through campaign planning, coordination, and execution.
• Create and manage campaigns across multiple channels, including email, SMS, and web.
• Analyze campaign performance metrics and provide recommendations to improve engagement, conversions, and revenue.
• Ensure all campaigns meet deadlines and align with marketing schedules.
• Assist with special projects such as CJ Rewards, website scheduling, and marketing automation tools.
• Monitor email deliverability and ensure compliance with industry best practices.
• Research and stay current on marketing trends, competitor campaigns, and emerging technologies.
• Collaborate cross-functionally to ensure consistent messaging and campaign success.
• Promote a positive, team-oriented work environment.
• Perform other duties as assigned.

Benefits

• Biweekly pay
• Paid Time Off and Company Paid Holidays
• Medical, Dental, and Vision Insurance with affordable options
• Health Savings Account with company contribution
• Life and Short-Term Disability Insurance
• 401(k) plan with 4% company match and profit sharing
• Employee Assistance Program
• Employee Referral Program
• Casual dress code

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree