Marketing Specialist (2164)

IPC & INFLOW•Milwaukee, WI

31d•Hybrid

About The Position

The Marketing Specialist supports the planning and execution of marketing initiatives that strengthen brand visibility, support business growth, and enhance customer engagement. This role contributes to both marketing campaign execution and the management of marketing systems that support those efforts. The Marketing Specialist works across digital channels and marketing platforms to assist with campaign coordination, content distribution, and performance tracking. In addition, the role supports CRM management and marketing data organization to ensure accurate reporting, efficient campaign execution, and alignment across marketing tools and internal systems. This position requires a detail-oriented individual who is comfortable working with digital marketing tools, CRM platforms, and data while collaborating with internal teams to support marketing initiatives. Interstate Parking is a rapidly growing managed parking solutions company headquartered in Milwaukee, Wisconsin with 500+ team members operating over 400 locations with more than 130,000 parking spaces in geographic markets from California to Vermont. We’ve accomplished this by creating exceptional customer experience by implementing advanced technology and innovative marketing techniques. Our rapid growth means we’re always seeking to add highly talented and creative people to the Interstate team. We truly value our people and the quality of our work environment. In 2023 through 2025 we received Top Workplace recognition from the Milwaukee Journal Sentinel. In addition, Interstate also earned national Cultural Excellence awards for Leadership, Innovation, Employee Well-Being, and Employee Appreciation. We’re extremely proud of this recognition because it’s based entirely on feedback from our team members!

Requirements

Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
Experience using Canva for digital marketing and creative content development.
Experience working with CRM systems such as HubSpot, Salesforce, or similar platforms.
Familiarity with digital marketing tools and marketing automation platforms.
Strong organizational and project management skills with attention to detail.
Ability to manage multiple projects in a fast-paced environment.
Strong communication and collaboration skills.
Pursuing or completed Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work experience.
1–3 years of experience supporting or executing marketing campaigns, digital marketing initiatives, or content marketing strategies.
Strong communication, organizational, and project management skills, with the ability to manage multiple priorities and work collaboratively across teams.

Responsibilities

Support the planning and execution of marketing campaigns across digital channels including email, social media, and web platforms.
Assist with creating marketing materials and digital assets for campaigns and communications.
Support website updates, landing pages, and content distribution across digital platforms.
Monitor campaign performance and assist with reporting on engagement, traffic, and conversions.
Maintain and manage CRM systems to ensure accurate customer and prospect data.
Support marketing campaign tracking, workflow automation, and data organization.
Assist with marketing operations including list management, data imports, and reporting.
Collaborate with internal teams to support marketing initiatives and brand visibility
Own the funnel, increasing it weekly with qualified opportunities.
Contact potential clients in identified verticals and geographic markets to determine their needs and communicate the value of Interstate’s innovative technology-based parking solutions.
Verify each potential client’s readiness to change existing, or work with a new, technology-based parking solutions provider.
Maintain and nurture ongoing relationships with potential clients with future needs.