Marketing Specialist - Brix Cannabis

Eastbound Collective•New Britain, CT

3d•Onsite

About The Position

We are seeking a creative, analytical, and highly motivated Marketing Specialist to join our growing cannabis team. This role will be responsible for executing and optimizing marketing initiatives that drive brand awareness, customer engagement, SEO growth, and revenue across retail and wholesale channels. The ideal candidate has experience in cannabis, alcohol, or consumer packaged goods (CPG), understands digital trends and compliance considerations within regulated industries, and thrives in a fast-paced, collaborative environment. This position reports directly to the Director of Wholesale & Marketing and plays a key role in shaping the brand’s digital presence, community engagement, and overall customer experience.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or related field
1–3 years of digital marketing experience in cannabis, alcohol, CPG, or related industries
Strong understanding of social media strategy, SEO, email marketing, community management, and digital advertising
Experience with marketing and analytics platforms such as Google Analytics, Google Search Console, Meta Business Suite, Mailchimp, Klaviyo, SEMrush, Ahrefs, or similar tools
Excellent written, verbal, and visual communication skills
Highly organized with the ability to manage multiple projects and deadlines
Must be able to work on-site full-time
Must be legally eligible to work in the cannabis industry where applicable
Valid driver’s license, reliable personal vehicle, and ability to travel locally as needed for events, retail visits, vendor meetings, and brand activations
Flexibility to attend occasional evening or weekend events

Nice To Haves

Proficiency in Canva and/or Adobe Creative Suite preferred

Responsibilities

Assist in planning, executing, and optimizing digital marketing campaigns across email, social media, sales, and web platforms
Support the development of integrated marketing strategies for product launches, promotions, and brand initiatives
Monitor campaign performance and adjust strategies to maximize engagement, traffic, and ROI
Implement and manage SEO strategies including keyword research, on-page optimization, blog optimization, metadata updates, and content structuring to improve organic search visibility
Monitor website performance and search rankings using analytics and SEO tools to identify growth opportunities
Manage and maintain social media channels including Instagram, Facebook, LinkedIn, TikTok, Reddit, and emerging platforms
Create, schedule, and publish engaging content aligned with brand voice and compliance standards
Engage directly with online communities by responding to comments, DMs, reviews, and customer inquiries in a timely and professional manner
Build relationships with consumers, creators, influencers, and local cannabis communities to strengthen brand loyalty and awareness
Track trends, audience insights, and competitor activity to support growth opportunities and cultural relevance
Develop compelling digital content including graphics, photography, short-form video, blogs, email copy, SEO-driven web content, and promotional materials
Collaborate with internal teams and external vendors to produce high-quality branded assets
Maintain consistent visual identity and messaging across all platforms
Build and manage email marketing campaigns and customer communication flows
Segment audiences and maintain customer databases for targeted outreach
Analyze campaign metrics including open rates, click-through rates, conversions, and customer engagement trends
Track and report on website traffic, SEO performance, social engagement, campaign performance, and digital KPIs
Use analytics tools to identify trends and provide actionable recommendations
Prepare weekly and monthly performance reports for leadership
Support community outreach initiatives, events, pop-ups, and brand activations
Represent the brand professionally at industry events, networking opportunities, and community engagements as needed
Assist in developing partnerships that strengthen local market presence and consumer connection