Marketing Specialist - New Lead Growth

Quiet Village Landscaping•St. Louis, MO

15d

About The Position

The Marketing Specialist is accountable for increasing new lead volume and improving conversion from click → lead through campaigns, channels, landing pages, and offer rollouts. This role focuses on building a predictable new-lead engine that aligns with QVL’s brand standards and ideal client profile. The Marketing Specialist owns execution, testing, and reporting for acquisition initiatives and ensures that marketing efforts are directly tied to measurable business outcomes. Reports to: the Director of Sales and Marketing Works Closely With: Sales team, Client Success, Operations leadership as needed, and external creative or technical partners as required.

Requirements

Minimum three years of marketing experience, with a focus on lead generation, acquisition, or demand growth
Strong campaign execution and project management skills; able to manage multiple initiatives simultaneously without losing details
Solid understanding of lead funnels (traffic → conversion → lead quality → next steps)
Comfortable working with analytics, experimentation, and performance reporting
Able to plan and run basic tests and clearly communicate results and learnings
Strong written and verbal communication skills; deadline-driven with high ownership
Proficient with CRM and marketing platforms (HubSpot or equivalent preferred)
Comfortable with basic website or landing page editing and form logic
Proficient with spreadsheets and reporting tools
Able to represent the company in a professional, organized, and brand-aligned manner at all times

Responsibilities

Build and execute lead generation campaigns, including seasonal offers, new service launches, and local initiatives
Ensure campaigns are aligned with QVL’s brand, ideal client profile, and sales capacity
Manage and improve new-client lead channels (Google profile/search basics, website forms, referral and partner channels, and future acquisition channels)
Ensure tracking, attribution, and data hygiene are accurate and reliable
Own landing page briefs and conversion flows
Improve conversion rates through clearer CTAs, form logic, follow-up routing, and page optimization
Support the development and launch of new acquisition offers
Assist with positioning, page builds, routing logic, and performance reporting
Maintain weekly acquisition metrics and reporting
Deliver monthly summaries outlining what was tested, what was learned, and recommended next steps
Perform other duties as assigned by supervisor.