UW Connects Marketing Specialist
About The Position
This role blends systems management with communications and marketing to support the rapid growth of existing UW Connects programs. The position also supports the Director and leadership with the implementation of marketing, communications, and systems for a new statewide outreach consortium. This position will oversee marketing and communications for Badger Talks and Bucky’s Classroom programs, including student marketing interns, and will help implement a consistently branded outreach identity to unify the university’s outreach efforts, build internal and external communication systems that connect campus with each other as well as the state, and contribute fresh ideas on how UW-Madison can most effectively package and share the thousands of offerings and resources offered to communities across Wisconsin.
Requirements
- 2+ years of experience in marketing, communications, digital media, or a related field.
- Demonstrated experience managing social media channels for an organization, including content planning, scheduling, analytics, and audience growth.
- Proven professional content creation skills, including writing, editing, and producing digital assets (graphics, short videos, newsletters, press releases, announcements, reports, email content, web copy).
- Experience with marketing software systems such as email automation systems, social media management software, marketing automation systems, etc.
- Proven ability to manage multiple projects simultaneously, with strong organizational systems and attention to detail.
- Experience producing or supporting branded materials, including templates, style guides, and visual assets.
Nice To Haves
- Familiarity with marketing analytics tools (Google Analytics, social media insights, email metrics) and the ability to interpret and share data to guide decisions.
- Experience with data visualization or out of the box mapping tools (ArcGIS, Tableau, or similar is a plus.)
- Experience with workflow automation tools (Zapier, AI content tools, or similar).
- Experience managing websites using a CMS such as WordPress or similar platforms.
- Project management experience
- Experience working with or managing students
Responsibilities
- Hire, train and manage marketing interns (15%)
- Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques (40%)
- Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities (10%)
- Develops, implements, and maintains strategic marketing plans based on research and established strategies (5%)
- Oversee equipment maintenance, order program supplies, and office supply purchasing recommendations (5%)
- Develop and maintain systems and workflows to support marketing, communication and data collection (25%)
Benefits
- generous paid time off
- competitively priced health/dental/vision/life insurance
- tax-advantaged savings accounts
- participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
