Marketing Specialist

Astound Broadband

1d

About The Position

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. They also provide dependable fiber infrastructure and internet solutions for businesses. Astound continuously evolves its offerings to meet dynamic customer needs, delivering reliable connectivity and groundbreaking digital experiences. The company invests in its people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity, empowering employees to make a meaningful impact. Astound offers a robust benefits package including rewards, recognition programs, and employee discounts.

The Marketing Specialist will support the planning, execution, and optimization of integrated marketing initiatives across multiple channels and markets. This role involves coordinating growth strategies that drive customer engagement, subscriber growth, and brand visibility.

Requirements

• 3-5 years of experience in a similar role required
• Strong interpersonal and communication skills, both written and oral, and the capacity to communicate with tact and professionalism.
• Ability to analyze problems, develop a path toward problem solving, and continue the process to completion.
• Highly organized, self-starter with the ability to work autonomously and take initiative.
• Strong analytical skills with the ability to interpret data and metrics.
• Creative mindset with attention to detail.
• High school diploma or equivalent required

Nice To Haves

• Telecommunications experience a plus
• Graphic design experience is a plus
• Proficiency in Microsoft Office Suite (including Word, Excel, and PowerPoint), and Google databases (e.g., Google Sheets) strongly preferred.
• Understanding of direct mail principles and best practices is a plus.
• Bachelor’s degree in Marketing or Marketing Communications is a plus

Responsibilities

• Assist in the planning and execution of marketing initiatives across multiple channels, including performance marketing, direct marketing, and field or guerrilla marketing tactics.
• Support campaign development including audience segmentation, offer development, messaging, creative coordination, and deployment across markets.
• Work with internal omnichannel teams, graphic designers, and external creative agencies to develop marketing assets and campaign materials that align with brand standards and campaign objectives (as needed).
• Coordinate audience segmentation, targeting, and marketing lists in partnership with data and analytics teams to ensure accurate campaign execution and effective targeting.
• Monitor and evaluate campaign performance across channels, helping compile reports and insights that inform optimization and future marketing strategies.
• Assist with campaign planning, production coordination, and budget tracking.
• Support vendor coordination, cost estimates, invoice processing, and internal budget reporting.
• Analyze and manage mailing lists with external Data & Analytics partners to ensure accurate targeting and optimize response rates.
• Other duties as assigned.

Benefits

• 401k retirement plan, with employer match
• Insurance options including: medical, dental, vision, life and STD insurance
• Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization
• Floating Holiday: 40 hours per year
• Paid Holidays: 7 days per year
• Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws
• Tuition reimbursement program
• Employee discount program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED
• Number of Employees: 1-10 employees