Marketing Specialist (Bilingual Preferred)

PHIHONG USA•Fremont, CA

3d•Onsite

About The Position

Phihong is seeking a Marketing Specialist to support the development and execution of its global B2B marketing and communication strategy. This role involves gathering and analyzing marketing data to identify insights, market trends, and campaign performance. The specialist will collaborate with cross-functional teams to ensure a consistent Phihong brand message within the power supply market. Key responsibilities include assisting with product marketing initiatives, researching target customers, supporting new product launches, and developing product positioning and messaging. The role also requires coordinating with global teams for campaign execution, managing integrated communications and media plans, creating marketing materials, preparing presentations for senior leadership, and supporting sales teams with event logistics and trade show coordination.

Requirements

Bachelor's Degree in Communications, Journalism, Marketing, Business Administration, or a related discipline.
2+ years of experience in marketing, corporate communications, or public relations, either in-house or with an agency.
Strong analytical skills.
Strong organizational skills with the ability to manage multiple projects and deadlines.
Excellent written and verbal communication skills, with sensitivity to international cultural differences.

Nice To Haves

Experience with market research or marketing analytics tools is a plus.
Experience in the automotive or electronics industry is a plus.
Bilingual in Mandarin Chinese preferred.

Responsibilities

Support the development and execution of Phihong's global B2B marketing and communication strategy.
Gather and analyze marketing data to surface insights, market trends, and campaign performance.
Partner with cross-functional teams to deliver a consistent Phihong brand message in the power supply market.
Assist with product marketing initiatives, working with sales to research target customers and support new product launches.
Help develop product positioning and messaging tailored to target audiences.
Coordinate with global teams to execute marketing campaigns and programs on schedule.
Execute integrated communications and media plans, including press releases, advertising, and digital campaigns.
Create and maintain marketing materials, including corporate and product collateral, website content, and social media assets.
Prepare presentation materials and communications in support of the senior leadership team.
Support sales teams with event logistics, trade show coordination, and sales enablement materials.