Marketing Specialist - NFL Universe Football

Voldex Games•Montreal, QC

5d•Remote

About The Position

Voldex is a leading gaming company focused on Roblox, with several of the platform's top games including Brookhaven, Driving Empire, and NFL Universe Football. With over 160 million monthly active players, Voldex is the #1 Roblox developer by audience size. The company strategy is to acquire and sustainably grow games on Roblox, backed by significant capital from various investment firms. NFL Universe Football is a leading sports experience on Roblox with a highly active player base and constant live updates. This role is execution-focused, emphasizing creative testing, fast iteration, and a deep understanding of game growth on the Roblox platform. It involves running ideas, observing results, and doubling down on successful strategies in real-time, rather than focusing on long-term strategy decks. The Marketing Specialist will own how NFL Universe Football is presented both on-platform (thumbnails, icons, discovery optimization) and off-platform (social, community, creators), collaborating with Product, Art, and Community teams to ensure updates are noticed and engaged with by players.

Requirements

Strong familiarity with Roblox as a player, creator, or active community member.
Familiarity with Roblox discovery (thumbnails, icons, titles/descriptions, creator ecosystem).
Experience creating or managing content for social platforms (personal or professional).
Strong instincts for trends, especially around key NFL moments (Draft, Kickoff, Playoffs, Super Bowl, etc.).
Understanding of how sports fans engage (teams, rivalries, hype cycles, live moments).
Proven ability to take ideas from concept to execution to publish.
Experience with short-form content creation (capturing gameplay, light video editing, platform-native formats).
Comfortable working with basic analytics (dashboards, Google Sheets) and explaining performance in practical terms.
Strong time management and ability to prioritize in a fast-moving environment.
Collaborative, proactive, and open to feedback and iteration.
Personal projects, side projects, or creator work count towards experience.

Nice To Haves

Experience working on or around Roblox games.
Exposure to SEO, social optimization, or performance-driven content testing.
Experience in gaming, UGC, or creator-led communities.
Existing familiarity or relationships with Roblox creators or sports creators.
Passion for American football and broader sports culture.

Responsibilities

Ideate and test thumbnails, icons, and Roblox page visuals.
Brief and refine visual concepts with artists.
Publish and test assets directly on Roblox.
Review performance dashboards to identify successful strategies.
Recommend and execute experiments based on performance data.
Ideate and execute content for social media platforms like Twitter/X, Discord, Instagram, and TikTok.
Capture Roblox gameplay footage and create simple, engaging videos.
Support community engagement initiatives tied to in-game moments or updates.
Bring inspiration from other Roblox games and creator communities.
Support creator or YouTuber experiments.
Contribute to new ideas that drive player growth or engagement.
Help move ad-hoc projects forward when there's an opportunity to test something new.

Benefits

Competitive compensation (above-market salary + profit sharing + stock options)
Retirement benefits (company contribution to retirement plan - 401k, RRSP, Pension)
Medical, dental, and vision benefits (with potential additional benefits like Life, ADD depending on country)
Flexible PTO (vacations + Federal / Bank Holidays)
Remote First work environment (work from home/anywhere)
In-person get-togethers
Virtual company-wide game events
Robux allowances
Professional Development (reimbursement for courses, materials, etc.)
Opportunity to work with awesome people and impact millions of daily players