Marketing Specialist – Graphic Design

School Portraits•San Dimas, CA

23h

About The Position

The Marketing Specialist develops and executes marketing initiatives that strengthen brand awareness, promote company products and services, and drive customer engagement across multiple business divisions. The role combines marketing strategy and execution with graphic design, content development, and digital marketing. The specialist tailors communications to diverse audiences, including students, parents, school administrators, yearbook advisors, coaches, and school staff, and collaborates across departments while managing projects from concept through completion. The position creates print and digital marketing materials, maintains brand consistency and creative assets, manages website content and digital campaigns, and develops marketing copy and visual content. It also monitors campaign and website performance, identifies improvements, manages competing projects and deadlines, and supports in-house printing and seasonal business demands when necessary.

Requirements

3–5 years of professional experience in marketing, digital marketing, graphic design, or a related field.
Advanced proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
Strong understanding of marketing principles, branding, and audience-focused communication.
Experience developing marketing materials for print and digital platforms.
Experience managing website content and familiarity with SEO best practices.
Working knowledge of social media marketing, email marketing, and digital advertising platforms, including Google Ads.
Strong writing, editing, and visual communication skills.
Excellent organizational, project management, and time management abilities.
Ability to work independently, manage competing priorities, and meet deadlines in a fast-paced environment.
A portfolio demonstrating graphic design capabilities and marketing-related work is required.

Nice To Haves

Bachelor's degree in Marketing, Graphic Design, Communications, Digital Media, or a related field.
Experience with WordPress, Shopify, or other content management systems.
Familiarity with Google Analytics and email marketing platforms.
Photography, video editing, motion graphics, or animation experience.
Experience in photography, education, yearbook, printing, or related industries.

Responsibilities

Assist in planning, developing, and executing marketing campaigns that promote company products, services, and brand awareness.
Develop audience-focused marketing messages and promotional strategies for different customer groups.
Create and manage email marketing campaigns, social media content, digital promotions, and other customer communications.
Collaborate with sales, operations, photography, and leadership teams to identify marketing opportunities and support business objectives.
Evaluate marketing effectiveness and recommend improvements to customer engagement and campaign performance.
Design and produce print and digital marketing materials, including brochures, flyers, sales collateral, advertisements, order forms, email graphics, social media content, packaging, and trade show materials.
Maintain brand consistency across company divisions and customer-facing communications.
Develop visual content using photography, video, illustration, and graphic design.
Maintain company artwork libraries, brand assets, school logos, and creative templates.
Create, update, and maintain website content, landing pages, and promotional materials.
Apply SEO best practices to improve website visibility and engagement.
Support Google Ads and other digital advertising campaigns through creative development, content updates, and performance monitoring.
Monitor website and campaign analytics and identify opportunities for improvement.
Develop marketing content, including website copy, blogs, social media posts, email campaigns, promotional graphics, and short-form videos.
Manage multiple projects simultaneously by establishing priorities, tracking progress, and meeting deadlines.
Work independently while coordinating with internal departments to ensure timely completion of marketing projects.
Support in-house printing needs and accommodate seasonal business demands when necessary.