Marketing Specialist

Stern & Eisenberg PC • Warrington Township, PA

2d

About The Position

Stern & Eisenberg is a full-service law firm. The Marketing Specialist will report to the Stern & Eisenberg Value department.

The Marketing Specialist is a cross-functional role combining digital marketing, CRM strategy, and business development. This individual will be responsible for identifying and cultivating relationships with real estate agents, brokers, lenders, banks, and businesses, while executing marketing strategies that enhance the firm and its parent companies, visibility and credibility in the marketplace.

This role is ideal for a proactive and results-oriented professional who thrives on building relationships, generating new business opportunities, and creatively driving brand engagement.

The Marketing Specialist is a cross-functional role responsible for managing the firm’s marketing operations, CRM systems, and brand presence. This role combines HubSpot CRM management, contact and pipeline integrations, digital marketing, website oversight, social media, and creative design to ensure consistent branding, efficient processes, and effective client engagement. The ideal candidate is detail-oriented, tech-savvy, and proactive in supporting marketing, business development, and communications initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in marketing, business development, or client relations—experience in real estate, legal, or title industry preferred.
• Strong understanding of relationship-based sales and client development strategies.
• Proficient in HubSpot CRM, Canva, Microsoft Office, and basic digital marketing tools.
• Excellent communication, writing, and organizational skills.
• Highly motivated, self-starter, with the ability to work independently and across departments.

Responsibilities

• Manage the firm’s presence across social media platforms, particularly LinkedIn, including scheduling, engagement, and performance analysis.
• Coordinate updates and improvements to the company website, including content creation, layout, and user experience enhancements.
• Create compelling content and design assets using Canva or similar tools for print and digital collateral, including brochures, presentations, and client alerts.
• Coordinate the local event marketing, sponsorships, webinars, and CLE programs, ensuring consistent branding and measurable outcomes.
• Lead the buildout and day-to-day management of our CRM system (HubSpot), ensuring accurate tracking of contacts, companies, opportunities, and campaigns.
• Support internal and external communications, including newsletters, announcements, and client outreach strategies. Implements and tracks marketing blasts, invitations and other communications
• Assist with the development of branded materials for events, client presentations, webinars, and sponsorships.
• Ensure consistency in brand messaging and design across all platforms.
• Collaborate with attorneys and internal teams to develop client pitch decks, RFP responses, and custom engagement materials.
• Assist with client onboarding, survey distribution, and performance reporting related to business development initiatives.
• Promote the firm’s full-service legal services by building relationships with referral sources through in-person meetings, virtual calls, networking events, and community involvement.
• Deliver and promote the firm’s key value proposition: “We handle both residential and commercial closings, serving buyers, sellers, investors, and lenders, with attorneys on site to support each transaction from start to finish.”
• Lead the buildout, administration, and ongoing optimization of the HubSpot CRM system.
• Maintain accurate and up-to-date contact, company, and pipeline records.
• Integrate internal systems and workflows into HubSpot to streamline business processes and enhance data-driven decision-making.
• Develop reporting dashboards to track campaign effectiveness, pipeline health, and engagement metrics.
• Support automation for marketing campaigns, client communications, and internal workflows.
• Manage Google Ads campaigns and optimize performance to support lead capture and brand awareness initiatives.
• Oversee website content, layout, and functionality to improve user experience and engagement.
• Develop landing pages and digital assets for campaigns, events, and client initiatives.
• Monitor analytics to assess digital campaign effectiveness and provide actionable insights.
• Manage the firm’s presence on social media platforms, with a focus on LinkedIn, ensuring consistent messaging and engagement.
• Create visual and written content for digital and print marketing campaigns using Canva or similar tools.
• Ensure brand consistency across all marketing collateral, presentations, and communications.
• Collaborate with internal teams to support client-facing materials, presentations, webinars, and events.
• Support internal and external communications, including newsletters, announcements, and marketing campaigns.
• Coordinate event marketing, sponsorships, and webinars, ensuring seamless execution and brand alignment.
• Assist in campaign strategy, execution, and tracking across multiple channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 11-50 employees