Marketing Specialist

FICS, Inc.Addison, TX

About The Position

FICS, Inc. is seeking an enthusiastic Marketing Specialist to join their innovative team. This role involves working closely with the Marketing Director to design and implement effective marketing strategies for their loan origination and servicing software products. Key responsibilities include creating engaging content, managing digital marketing campaigns, overseeing advertising, and analyzing market trends to maintain a competitive edge. The ideal candidate will be creative, organized, capable of interpreting market trends, identifying new opportunities, and taking a lead role in advertising. FICS, Inc. has a reputation for delivering substantial competitive advantages to its nationwide clientele for over 40 years and values a collaborative team environment.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, and/or a related field
  • Minimum of four (4) years of experience in marketing, including developing and implementing marketing strategies, as well as graphic design experience
  • Significant work experience as a marketing specialist or similar role
  • Design samples and marketing campaign examples upon request
  • Intermediate to Advanced Proficiency in Adobe CC Applications (Illustrator, Photoshop, InDesign, and Acrobat)
  • Working knowledge of Microsoft Office, including Word, Excel, Outlook, and PowerPoint
  • Ability to learn other software used by FICS in a Windows environment
  • Physical ability to unpack, assemble, disassemble, and pack convention booths
  • Strong analytical skills to measure and report on the effectiveness of marketing campaigns
  • Detail-oriented with excellent organizational and project management skills
  • Ability to work collaboratively in a team-oriented environment, as well as independently
  • Strong written and verbal communication skills, with the ability to create engaging content

Nice To Haves

  • Experience with email marketing
  • Experience preferably for a mortgage company, financial institution, or in the software industry
  • A creative mindset with an eagerness to learn and innovate

Responsibilities

  • Design and implement effective marketing strategies
  • Showcase cutting-edge loan origination and servicing software products
  • Create engaging content
  • Manage digital marketing campaigns
  • Manage advertising
  • Analyze market trends to stay ahead of the competition
  • Interpret market trends and identify new opportunities
  • Take a lead role in advertising
  • Contribute to a collaborative team environment
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