Marketing Specialist

First AmericanWashington, DC
1d

About The Position

First American Home Warranty is seeking a detail-oriented, data-driven Marketing Specialist to support our Affiliate Marketing program. This role focuses on the day-to-day execution, monitoring, and reporting of affiliate-generated leads, ensuring campaigns run efficiently, within budget, and in alignment with company standards. This position works closely with affiliate managers to support partner communication, track performance, assist with reporting, and help maintain accurate documentation across platforms. This is an excellent opportunity for someone who is interested in performance marketing, lead generation, and affiliate partnerships.

Requirements

  • 2+ years of experience in direct to consumer marketing, digital marketing, affiliate marketing, or a related field
  • Proficiency in Microsoft Office Suite (especially Excel)
  • Experience or familiarity with Everflow, Invoca, and Google tools (Sheets, Docs, basic analytics)
  • Strong attention to detail and comfort working with numbers and performance data
  • Clear written and verbal communication skills
  • Highly organized with the ability to manage multiple tasks and deadlines
  • Self-motivated and eager to learn in a performance-driven environment

Nice To Haves

  • Bachelor’s degree in marketing, business, or related field preferred

Responsibilities

  • Assist in managing relationships with affiliate partners, including email list owners and media buyers
  • Support onboarding, set up, and documentation of new affiliate partners
  • Help maintain clear communication regarding caps, budgets, and performance expectations
  • Monitor daily affiliate lead volume, pacing, and performance metrics
  • Track spend against approved budgets and flag discrepancies
  • Assist with reporting using platforms such as Everflow, Invoca, Power BI, Google Sheets, and Microsoft Excel
  • Support review of incoming leads to ensure alignment with quality and compliance standards
  • Coordinate with internal teams (sales, operations, compliance) to resolve questions or discrepancies
  • Maintain organized records of partner communications, performance notes, and reporting
  • Assist in preparing performance summaries and internal updates
  • Support process improvements that increase efficiency and reporting accuracy
  • Collect and maintain archive of ad and landing page creative and links used by partners for compliance purposes

Benefits

  • comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan
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