Marketing Specialist - Real Estate and Property Management

TCS Mgt LLC • Philadelphia, PA

4d

About The Position

About TCS Management
Headquartered in Philadelphia, PA, TCS Management is a fast-growing property management
company serving property owners and residents across multiple markets nationwide. As we
continue to expand our footprint, we take pride in managing communities with integrity and
professionalism. We are looking for a talented Marketing Specialist to help fuel our growth,
elevate our brand and make an impact on a national scale.

The Role
As our Marketing Specialist, you will play a key role in attracting new property owners and
building TCS Management's reputation across digital channels. You will blend creativity with
analytics to develop campaigns that generate real results in the property management space.

Requirements

• 5+ years of experience in a marketing role (property management or real estate experience a plus)
• Hands-on experience with campaign setup, management, and optimization, preferably with Google Ads (AdWords)
• Proficiency in HubSpot — CRM, email marketing, and/or marketing automation
• Strong design skills using Canva and Adobe Creative Suite (Photoshop, Illustrator, or InDesign)
• Proven experience managing social media accounts and growing audience engagement
• Excellent content writing skills — clear, persuasive, and professional
• Solid understanding of SEO/SEM strategy and tools
• Analytical mindset with the ability to turn data into actionable marketing strategy

Nice To Haves

• Prior experience in property management, real estate, or a related industry
• Experience with email marketing best practices and A/B testing

Responsibilities

• Plan, launch, and optimize paid advertising campaigns to generate leads from prospective property owners and tenants
• Manage and maintain our CRM, pipelines, and marketing automation workflows in HubSpot and AppFolio
• Design professional, on-brand marketing materials — including promotional graphics, brochures, pitch decks and social assets — using Canva and Adobe Creative Suite
• Develop and execute social media strategy across platforms (Instagram, Facebook, LinkedIn, etc.) to grow brand awareness and community engagement
• Write compelling content for email campaigns, blog posts, and website pages
• Implement SEO/SEM best practices to improve organic search visibility for our properties and services
• Track, analyze, and report on campaign performance and key marketing metrics, providing data-driven recommendations to leadership
• Support sales efforts nationally by creating effective marketing collateral for attracting new clients in areas we serve
• Ensure brand consistency across all marketing channels and materials

Benefits

• Competitive salary commensurate with experience together with PTO, company sponsored health insurance and a 401K with a company match
• A collaborative, close-knit team environment
• Opportunity to grow alongside an expanding property management company.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1-10 employees