Marketing Specialist

Avon Technologies PLC•Cadillac, MI

30d•$60,000 - $65,000

About The Position

Supports the execution of marketing content initiatives that drive brand awareness, customer engagement, and business growth. This role is ideal for a proactive marketer who is confident in content creation and is comfortable working across marketing channels, content types, collaborating with cross‑functional teams, and managing multiple projects in a fast‑paced environment.

Requirements

Bachelors Degree in Marketing, Communications, or related field.
Minimum of 2 years' experience in content marketing.
Strong content creation skills, including copy writing and video.
Strong communication skills and attention to detail.
Experience with Social Media tools and platforms.
Creative mindset and ability to think outside the box.
Excellent organizational skills with the ability to manage projects simultaneously.
Ability to work independently and as part of a team.
Can do and positive attitude when faced with challenges.
Experience working in an international environment across multiple time zones and cultures.

Nice To Haves

Graphic design experience.
Experience with Digital Marketing Tools (CMS, Shopify, Email Marketing, Google Analytics).
Experience working with the Military or First Responder industries.

Responsibilities

Manage the development of our content strategy to align with the company’s wider marketing campaigns and strategy.
Work with the team to define content requirements and manage the creation, development and delivery of this content.
Lead the creation and editing of marketing content and collateral across offline and online channels, including white papers, video content and social media presence.
Own the delivery of the company’s social media strategy, including schedule planning, content creation, and community management.
Support the wider team, when required, in the delivery of events within Americas.
Create engaging content to increase global engagement and lead generation.
Collaborate with sales, product, and design teams to ensure consistent content messaging and brand alignment.
Manage relationships and communication with influencers and thought leaders within the industry, external vendors, agencies, and partners, to develop mutually beneficial content.
Support product launches, promotions, and go‑to‑market activities through the creation of content.
Create marketing materials such as presentations, brochures, and sales enablement assets.
Support the team with other activities tasks, when required.