Marketing Specialist 4

U.S. Bank•Minneapolis, MN

2d•Hybrid

About The Position

This role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support business line goals. This could include marketing, advertising, promotions, sales collateral and point of sale materials. Delivers measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement. Evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals. Provides solutions and problem solve for business line objectives.

Requirements

Bachelor's degree, or equivalent work experience
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Proficient computer navigation skills using a variety of software packages

Nice To Haves

Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
Proven ability to manage multiple projects and assignments that are completed on time and on budget
Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
Able to lead contract negotiations with limited supervision and activate vendor relationships for the benefit of the Company and our brand
Strong organizational, interpersonal and team building skills
Excellent written and oral communication skills, including presentation skills
MBA or equivalent markers of high achievement are a plus

Responsibilities

Development and implementation of multi-channel marketing programs and strategies.
Deliver measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
Evaluate and measure program results to optimize investment.
Work with agencies and cross-functional teams to produce branded and compliant materials.
Collaborate with internal partners to ensure marketing programs comply with all laws, regulations, and bank policies.
Coordinate, develop, and execute marketing events such as tradeshows, seminars, industry sponsorships, and local events.
Provide solutions and problem-solve for business line objectives.

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
Pension (all benefits are subject to eligibility requirements)