Marketing Specialist (Education)

HP•Houston, TX

1d•Remote

About The Position

HP Inc. is seeking a highly creative and execution-oriented Marketing Specialist – Education to lead integrated marketing programs for the U.S. K-12 and Higher Education markets. This is a hands-on individual contributor role responsible for developing and executing strategic education marketing initiatives that build HP's brand, strengthen relationships with education institutions, generate demand, and accelerate pipeline. The ideal candidate understands the evolving needs of schools and universities and has experience delivering large-scale education programs, thought leadership, experiential marketing, and community engagement. This role will own HP's flagship education marketing initiatives including higher education hackathons, K-12 advisory boards, major education conferences, executive engagement programs, and education-focused campaigns.

Requirements

5–8+ years of B2B or education marketing experience.
Experience marketing to Higher Education, K-12, Public Sector, or Government organizations preferred.
Proven experience managing complex marketing programs and large-scale events.
Strong project management and organizational skills.
Excellent communication and stakeholder management abilities.
Experience with marketing automation, CRM, and digital marketing platforms.
Analytical mindset with ability to measure marketing performance and optimize programs.

Nice To Haves

Experience leading education conferences and customer engagement programs.
Familiarity with Higher Education and K-12 buying cycles.
Experience with account-based marketing (ABM).
Experience developing executive engagement and advisory board programs.
Knowledge of AI, digital learning, education technology, or research computing markets.

Responsibilities

Develop and execute HP's integrated marketing strategy across U.S. Higher Education and K-12.
Build annual marketing plans aligned to education priorities, buying cycles, and funding initiatives.
Identify emerging education trends including AI, digital learning, cybersecurity, STEM, workforce readiness, and research computing.
Manage annual education marketing calendar and budget.
Lead HP's flagship education initiatives including: Higher Education AI Hackathons, University innovation programs, Faculty and researcher engagement, Student competitions, K-12 Advisory Boards, Executive education councils, Customer advisory programs, Education partner collaborations.
Own program planning from concept through execution, including recruitment, logistics, communications, sponsorships, and post-event engagement.
Lead HP's presence at major education conferences including: EDUCAUSE, Bett, ISTE Live, CoSN, NACUBO, Regional education conferences, HP-hosted education events.
Develop compelling education-focused content around topics such as: AI in Education, Local AI & Edge AI, Student Success, Digital Equity, STEM Education, Research Computing, Cybersecurity, Hybrid Learning, Sustainability, Workforce Readiness.
Partner with product marketing, customers, educators, and industry experts to develop: Whitepapers, Executive briefs, Case studies, Customer stories, Videos, Blogs, Social campaigns, Education solution guides.
Repurpose content across multiple marketing channels.
Build and execute integrated campaigns supporting HP's education priorities.
Develop programs that strengthen HP's relationships with education leaders.
Build engagement with: CIOs, IT Directors, Provosts, Faculty, Researchers, K-12 Superintendents, Curriculum leaders, Technology coordinators.
Support advisory boards, executive roundtables, peer networking events, and community-building initiatives.
Partner closely with Education sales teams to support pipeline generation.
Provide sellers with: Campaign summaries, Event toolkits, Account target lists, Customer messaging, Presentation materials, Social sharing content, Follow-up assets.
Develop education-specific sales enablement resources that accelerate customer engagement.
Partner with sales to identify priority Higher Education institutions and K-12 districts.
Develop targeted marketing programs for strategic accounts through: Personalized campaigns, Executive engagement, Custom events, Institution-specific content, Multi-touch nurture programs.
Support opportunity acceleration for strategic education accounts.
Measure and optimize the effectiveness of education marketing programs.
Track metrics including: Marketing Generated Opportunities (MGOs), Pipeline contribution, Event engagement, Campaign performance, Content engagement, Cost per opportunity, ROI.
Develop dashboards and provide regular performance updates to marketing and sales leadership.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave