Marketing Specialist - Sioux City

Goodwill of the Great Plains•Sioux City, IA

3d•$0 - $24•Onsite

About The Position

Join Goodwill as a Marketing Specialist and use your talents to help build more than just a brand—you’ll help build lives. In this dynamic, mission-driven role, you’ll create engaging content, support community partnerships and events, and bring our mission to life. We’re looking for an enthusiastic, adaptable marketing professional with strong communication skills, creativity, and a passion for serving others. If you’re ready to collaborate with a fun, positive team that values creativity, community, and purpose, this is the opportunity for you.

Requirements

Degree in Marketing, Communications, Graphic Design or a related field, or an equivalent combination of education and 2–5 years of relevant work experience.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Demonstrated experience with graphic design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar programs.
Knowledge of social media platforms (Facebook, Instagram, LinkedIn, Tik Tok) with experience creating engaging, brand-aligned content; familiarity with current trends preferred.
Strong writing skills; experience in creative content development or journalism needed.
Must pass acceptable background check, possess valid driver’s license and proof of insurance.

Nice To Haves

Event planning or coordination experience preferred but not required.

Responsibilities

Maintain and evolve the organization’s visual brand across all platforms (web, social, print, and physical spaces).
Design high-impact marketing materials, including community toolkits, print signage, and social media content.
Translate complex community data, goals, and feedback into beautiful, easy-to-understand infographics and visualizations.
Create visual storytelling of our community impact through photography and/or short-form video content.
Identify and recruit community partners (non-profits, local businesses, and influencers) to expand our reach.
Act as the primary point of contact for community members, ensuring their voices are reflected in our visual and strategic output.
Plan and execute community events that feel "on-brand" and welcoming.
Maintain a visual social media calendar that balances promotional posts with community partnership and mission storytelling.
Interview partners and community members to create "Success Stories" featuring professional photography and layout design.
Assists with the Goodwill Shoe Program territory wide.
Works with marketing team and cross-departmental teams to attend special events.
Represents Goodwill in the public media as needed.
Provides support to departmental team members regarding media inquiries and requests for presentations and tours.
Regularly travel to Goodwill locations or special events to promote and support marketing initiatives (including attendance at job fairs or marketing events on occasional evenings and weekends).
Assist in printing marketing materials and completing marketing requests submitted by departmental team members.