Marketing Specialist
About The Position
CanQualify delivers supplier management and prequalification solutions through intuitive software and exceptional customer support. We help companies streamline onboarding, reduce risk, strengthen compliance, and improve communication with their supplier networks. As we continue to grow, were searching for a Marketing Specialist who can elevate our brand, generate demand, and support a modern multi-channel marketing strategy. Were looking for a proactive, creative, and highly organized Marketing Specialist to join our team. In this role, youll independently manage digital campaigns, create compelling content, support video production, and drive measurable growth across our marketing channels. If you enjoy owning projects end-to-end, balancing creative and analytical work, and contributing to a fast-moving SaaS environment, this role is for you.
Requirements
- 36 years of experience in digital marketing or a related field.
- Strong writing and editing skills.
- Experience with HubSpot or similar marketing automation tools.
- Working knowledge of Google Analytics, SEO tools, and paid media platforms.
- Strong project management skills and comfort working independently.
- Ability to travel occasionally for events and on-site content capture.
Nice To Haves
- Experience in B2B or SaaS marketing.
- Basic video editing skills.
- Familiarity with digital PR, backlinks, and reputation-building strategies.
- Understanding of funnel optimization and landing page performance.
Responsibilities
- Plan, develop, and execute marketing campaigns across email, social media, paid channels, and web.
- Manage and optimize advertising on platforms such as Google Ads, LinkedIn, and G2.
- Build automated workflows and nurture sequences within HubSpot or similar CRMs.
- Own the editorial calendar, including content planning, topic development, and messaging framework.
- Write and produce high-quality content across formats (blogs, landing pages, email, video scripts, ads).
- Assist with SEO initiatives, including keyword research and on-page optimization.
- Lead creative direction for video projects, including storyboarding, scripting, filming, and editing.
- Capture simple on-site video content such as customer testimonials, event highlights, and product clips.
- Track performance of all marketing efforts using HubSpot, Google Analytics, and other tools.
- Prepare regular reports, insights, and recommendations to drive continuous improvement.
- Partner with the sales team to support lead-generation goals and improve funnel performance.
- Represent CanQualify at tradeshows, client visits, and industry events (travel up to 20%).
- Act as the project manager for all marketing initiativesprioritizing deadlines, resources, and strategy.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
