Marketing Specialist

Anchin • New York City, NY

13d • $75,000 - $90,000 • Hybrid

About The Position

As a Marketing Specialist at Anchin, you will play a key role in driving the firm’s marketing initiatives and supporting strategic growth objectives. This position requires a proactive, detail-oriented professional who can manage complex projects, collaborate with leadership, and deliver impactful marketing solutions. You will work closely with firm management and industry teams to develop and execute innovative marketing strategies that enhance brand visibility and support business development.

Requirements

• Bachelor’s degree (BA/BS) required or equivalent experience.
• 3–5 years of marketing experience, preferably in professional services (accounting, law, consulting, financial services, or architecture/engineering).
• Proven ability to develop and execute strategic marketing campaigns and business development initiatives.
• Strong writing, communication, and research skills with a focus on creating persuasive and engaging content.
• Advanced proficiency in MS Word, Excel, PowerPoint, and creative tools such as Canva or similar platforms.
• Experience managing multiple projects in a fast-paced, deadline-driven environment.
• Social media expertise and familiarity with emerging trends in digital marketing.
• Knowledge of CRM systems and proposal development software preferred.
• Ability to analyze marketing performance metrics and provide actionable insights.

Nice To Haves

• Knowledge of CRM systems and proposal development software preferred.

Responsibilities

• Partner with marketing managers and firm leadership to design and implement targeted marketing campaigns that align with business goals and industry priorities.
• Create compelling marketing communications, including presentations, articles, social media content, website updates, surveys, webinars, media relations, and collateral that position the firm as an industry leader.
• Collaborate on proposal development, client targeting strategies, and market research to drive new business opportunities.
• Lead the planning and execution of high-impact events, including pre-event logistics, registrations, onsite support (primarily NYC-based), and post-event analysis to maximize ROI.
• Conduct in-depth research on industry trends, competitors, and prospective clients to inform marketing strategies and business development efforts.
• Utilize CRM tools to track engagement, monitor pipelines, and analyze campaign performance for continuous improvement.
• Work with internal teams and external vendors to execute firm-wide initiatives that reinforce brand culture and client engagement.
• Provide guidance and training to junior team members and interns, fostering professional growth and knowledge sharing.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level