Marketing Specialist

MSC SERVICES LLC • Colorado Springs, CO

17d • $16 - $24 • Onsite

About The Position

The Marketing Specialist assists the Chief of Marketing Officer (CMO) develop, execute, and monitor marketing programs across a variety of channels. This role includes implementing and managing marketing materials under the guidance of the CMO, such as sales and product collateral, ensuring brand guidelines are met. Tracking marketing programs creative and technical content across different mediums such as email, social media, digital campaigns, events and conducting market research, analyzing trends to assist in the development of MSF’s marketing strategy, and provide data supporting recommendations on how to best reach the targeted demographics/market.

Requirements

• Knowledge of email marketing, social media campaigns and content management.
• Proven ability to multitask and operate effectively in a fast-paced work environment.
• Exceptional verbal, written and interpersonal communication skills.
• AI/ML Fundamental/Foundational understanding of how Machine Learning (ML) and Artificial Intelligence (AI) tools function to predict consumer behavior, segment audiences, and optimize campaign performance. LLM’s Large Language Model Marketing experience is highly desirable.
• MarTech Stack In-depth knowledge of the core technologies in the marketing stack, including CRM (Customer Relationship Management), Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot), and CDPs (Customer Data Platforms) preferred.
• Search Generative Experience (SGE)Knowledge of how search engine results are evolving with Generative AI and the implications for content strategy and SEO.
• Ability to prioritize competing demands and effectively manage multiple tasks and/or projects.
• Demonstrated integrity and ethical standards.
• Accuracy and attention to detail.
• Strong client service skills with the ability to interact in a professional manner with both internal and external clients.
• Bachelor’s degree in marketing, business administration, communication, public relations, or related field.
• 2-5 years prior experience in a marketing role; mortgage or banking industry preferred.

Responsibilities

• Responsible for assisting the CMO with the full marketing lifecycle including design, execution, monitoring, optimization, and analysis.
• Collaborate with management and sales to develop and monitor strategic marketing initiatives.
• Analyze and report on the performance and efficiency of campaigns.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Work with external agencies and vendors to execute marketing programs.
• Assist with loading data sheets into our CRM as well as pushing out weekly content (Market Pulse, TE Weekly Updates, Newsletters, Company Announcements, etc.)
• Conduct weekly marketing meetings for new employees as well as established employees.
• Manage customer feedback and distribute to Loan Officer or Branch Manager for review.
• Manage swag inventory numbers and places orders for additional items including sourcing new swag.
• Supports Loan Officers and Branch Managers’ daily needs and provides solutions for their initiatives.
• Manages marketing requests and gains approval from the proper channels, prior to executing individual request (i.e. sponsorship, events, new initiatives, swag, etc.)
• Collaborates with Compliance team daily for approval and appropriate direction for any created marketing materials or individual questions that arise.
• Assist HR and/or onboarding with needed updates in relation to employee changes, branch updates, website updates, and any additional assistance when necessary.
• Regular, reliable and predictable attendance is an essential function of this role.
• Other duties as assigned.

Benefits

• MSF offers a comprehensive benefit package and PTO (paid time off) for eligible employees.
• The benefit package includes Health, Dental and Vision Insurance, options to participate in a Health Savings Account, Flexible Spending Account, Life and AD&D coverage, voluntary Short-Term, Long-Term Disability and Supplemental insurance.
• In addition, eligible employees have the option to participate in a company retirement plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees