Marketing Specialist

NATIONWIDE ENERGY PARTNERS•Columbus, OH

8d•$60,000 - $70,000•Hybrid

About The Position

The Marketing Specialist is responsible for creating, developing, and executing innovative marketing campaigns and strategies that drive brand awareness, customer engagement, and business growth for O&M Insights, Nationwide Energy Partners, and Armada Power. This position will produce high-quality content across multiple channels, including social media, email, digital advertising, trade shows, newsletters, press releases, and videos, ensuring a consistent and compelling brand voice.

Requirements

Bachelor’s degree in marketing, communications, business, or related field.
2+ years of experience in a marketing role, preferably in the energy or utilities sector.
Proven ability to create and execute impactful marketing campaigns.
Strong writing, editing, and storytelling skills.
Proficiency in marketing tools and platforms like HubSpot, MailChimp, and Google Analytics.
Excellent organizational and project management abilities.
Analytical mindset with the ability to interpret data and make informed recommendations.
Team player with a positive attitude and strong collaboration skills.

Responsibilities

Plan, execute, and analyze multi-channel marketing campaigns to generate leads, build brand awareness, and enhance NEP’s reputation.
Coordinate marketing initiatives across platforms, including social media, paid search, print, and digital advertising.
Develop engaging content for product offerings including O&M Insights powered by Armada such as social media posts, videos, infographics, sales collateral, and presentations that resonate with target audiences and align with the NEP brand.
Manage the marketing content calendar, ensuring on-time delivery and adherence to brand guidelines.
Design and implement email marketing strategies to optimize engagement and drive retention, including segmentation, A/B testing, and automation.
Support the planning and execution of industry events, sponsorships, and trade shows to create meaningful brand experiences and strengthen customer relationships.
Oversee assigned marketing project timelines, budgets, and deliverables to ensure campaigns are executed seamlessly. Collaborate with internal and external stakeholders to achieve objectives.
Track, analyze, and report on key campaign performance metrics. Provide actionable insights and recommendations to improve effectiveness and ROI.
Stay informed on industry trends and the competitive landscape to guide strategic marketing decisions. Develop data-driven recommendations for content and campaigns.
Utilize tools such as HubSpot, MailChimp, and Google Analytics to execute and monitor campaigns effectively.
Assist in tracking and managing the marketing budget, ensuring resources are allocated effectively.
Collaborate with cross-functional teams to align marketing strategies with organizational goals.
Take on special projects and other duties as assigned.