Marketing Specialist

Western Alliance Bank•Phoenix, AZ

2d•Onsite

About The Position

As a Marketing Specialist, you will be responsible for supporting the marketing team from creative development to implementation. You will also assist in the evaluation of the marketing strategy and plan. In this role, you will contribute to the execution of public relations, events, advertising marketing collateral, and website development. The position involves performing basic project management functions, providing general administrative support, and ensuring all promotional materials meet regulatory guidelines in collaboration with compliance officers. You will also support the Marketing Manager in various sales material production and distribution, event coordination, and maintaining client and vendor relationships.

Requirements

High school diploma required.
Entry level knowledge of marketing campaign management across channels and marketing processes including but not limited to creative work, messaging, working with agencies and vendors.
Entry level knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
Entry level knowledge in marketing program management, Workfront or other project management tools.
Entry level proficiency in writing and editing marketing communications.
Intermediate speaking and writing communication skills.
Occasional travel required.

Nice To Haves

Bachelor's degree in related field preferred.
Experience with Canva or similar tools a plus.

Responsibilities

Support the marketing team from creative development to implementation.
Assist in the evaluation of the marketing strategy and plan.
Contribute to the execution of public relations, events, advertising marketing collateral and website development.
Perform basic project management functions such as maintaining production and event calendars and coordinating with vendors and media partners.
Provide general administrative support including making travel arrangements, event planning and logistical coordination, creating meeting agendas and taking minutes.
Collaborate with compliance officers to ensure all promotional materials meet regulatory guidelines.
Support the Marketing Manager by assisting in the copy writing, design, printing and distribution of all sales material as assigned including: statement inserts, branch collateral materials, direct mail, email, presentations, newsletters, banners, booths, promotional items and websites.
Support the creation and hosting of bank-hosted or sponsored events.
Establish and monitor project timelines to meet deadlines for all collateral production and advertising placements for business development events, tradeshows and community sponsorships.
Monitor and maintain internal marketing materials inventories, fulfill collateral and promotional item requests.
Maintain strong relationships with internal and external clients and vendors through various communication strategies and vehicles.
Maintain compliance approvals for auditing purposes.
Pull regular reports to assist in assessing metrics are met by any given marketing campaign or initiative.
Provide logistical support through planning, scheduling and coordination for meetings, large and complex activities such as cross-functional events, conferences, department activities, and employee events.
Develop meeting agendas, take and distribute minutes, and track and follow-up on action items.
Provide general administrative assistance as backup support for other positions.

Benefits

Competitive salaries
Ownership stake in the company
Medical insurance
Dental insurance
Time off
Great 401k matching program
Tuition assistance program
An employee volunteer program
A wellness program
Opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!