Hybrid, Sr. Marketing Specialist Zales & Banter

Signet Jewelers • Irving, TX

1d • Hybrid

About The Position

The Integrated Marketing Sr. Specialist owns the end-to-end lifecycle of digital campaigns across owned and paid channels, from brief through launch and optimization. This role is the central orchestrator of cross-functional digital workstreams, driving alignment across internal teams to deliver campaigns that are on-strategy, on-time, and accountable to the Zales and Banter marketing calendars. Operating in a complex, fast-moving environment, the Sr. Specialist brings a proactive mindset and a high degree of ownership to every campaign they lead.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3-5 years of experience in integrated marketing, brand marketing, digital project management, agency team or related field.
• Experience supporting cross-channel campaigns across digital and owned channels.
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• A results-driven mindset with a passion for digital marketing and campaign optimization.

Nice To Haves

• Experience with retail, QSR, or consumer brands is preferred.
• Agency background a plus.

Responsibilities

• Leads the development of campaign briefs from strategic inputs, translating business objectives and brand direction into clear, actionable creative briefs.
• Owns the brief process via proactively managing updates, communicating changes, and ensuring downstream alignment across all stakeholders and partners.
• Maintains creative execution against the marketing calendar and partners with Integrated Marketing leadership to uncover gaps and opportunity areas.
• Connects brief strategy to marketing calendar, media timing, and channel best practices.
• Partners with senior leaders to enhance cross-functional efficiency and improve campaign integration by providing insights and recommendations to streamline processes.
• Acts as the orchestrator of cross-functional campaign workstreams across Brand, Creative, Media, and agency partners from kickoff through launch.
• Builds and maintains campaign project plans that reflect realistic timelines, resource constraints, and approval sequences across a complex calendar.
• Facilitates structured cross-functional creative reviews, ensuring stakeholders are prepared, feedback is actionable, and decisions move campaigns forward efficiently.
• Partners with creative and agency teams as a strategic creative collaborator providing feedback that is grounded in brand standards, campaign objectives, and channel best practices.
• Owns the QA process across all creative rounds, ensuring assets meet brand, legal, and technical requirements before launch.
• Drives alignment between creative vision and media specs, bridging the gap between what's designed and what's delivered.
• Holds end-to-end accountability for on-time, on-spec campaign launches across a high-volume, multi-brand calendar.
• Owns the asset pipeline from production through final delivery managing image sourcing and partner handoffs.
• Maintains campaign timelines and project management tools as the source of truth, ensuring visibility across the team on status, risks, and upcoming milestones.
• Serves as a day-to-day point of contact for external media partners, managing campaign deliverables and timelines.
• Manages partner performance proactively, anticipating needs and resolving issues in real time.
• Evaluates agency outputs with a critical eye, ensuring work is not just technically correct but strategically aligned before bringing forward to senior stakeholders.

Benefits

• Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
• 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
• Generous Time Off – Recharge with a robust PTO package, plus company holidays.
• Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
• Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
• Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Senior