Communications, Publications and Marketing (Marketing Specialist, 0097561)

University of Hawaii • Various Locations, HI

7d • Hybrid

About The Position

This position is within the Chancellor's Office at Leeward Community College. The Marketing Specialist will be responsible for researching, drafting, and finalizing text for various electronic and print materials, including web pages, social media, and marketing collateral. They will also assist with maintaining the College's online event calendar and HTML newsletters. A key part of the role involves creating, developing, and managing content for the College's online presence across digital properties like websites, social media networks, and digital signage. This content can include still images, animation, audio, video, and interactive elements. The specialist will design and produce promotional collateral, banners, maps, displays, presentations, on-campus signage, and way-finding materials. Basic editing of digital video, such as trimming clips, adding audio/text, and adapting files for broadcast and web use, is also required. The role includes covering campus news, events, and life through photography, videography, and written descriptions for various publications and media. Equipment maintenance and troubleshooting, producing press-ready artwork, generating printing specifications, and securing printing bids are also duties. The position requires producing completed jobs from concept to delivery on time and within budget with creativity. Additionally, the Marketing Specialist will assist with training and supervising student employees and may be required to work outside of normal hours, including evenings, weekends, and holidays.

Requirements

• Possession of a baccalaureate degree in communication, design, journalism, marketing, computer science, or related field and 4 years of progressively responsible professional experience with responsibilities for web content development, writing and editing, public relations and/or graphic design; or any equivalent combination of education and/or professional work experience which provides the required education, knowledge, skills and abilities as indicated.
• Considerable working knowledge of principles, practices and techniques in the area of design and communications, journalism and/or social media marketing as demonstrated by the broad knowledge of the full range of pertinent standard and evolving concepts, principles and methodologies.
• Considerable working knowledge and understanding of applicable federal and state laws, rules, regulations and theories and systems associated with design and communications, journalism and/or social media marketing.
• Demonstrated ability to resolve wide ranging complex problems through the use of creative reasoning and logic to accurately determine the cause of the problems and the resolution of the problems in an effective, innovative and timely manner.
• Demonstrated ability to interpret and present information and ideas clearly and accurately in writing, verbally and by preparation of reports and other materials.
• Demonstrated ability to establish and maintain effective working relationships with internal and external organizations, groups, team leaders and members, and individuals.
• Demonstrated ability to operate a personal computer and apply word processing software.
• Possession of excellent communication skills, with demonstrated ability to write effectively in a variety of styles with exceptional proofreading and editing skills.
• Functional knowledge of and experience with creative applications, such as Adobe Creative Cloud, dealing with image editing, vector graphics, page layout, video/animation, and web development.
• Experience in creating accessible digital material for ADA compliance.
• Experience in serving as photographer and preparing images for print, displays and electronic distribution with demonstrated proficiency in digital photography.
• Proficient understanding of social media platforms including Instagram, YouTube, Flickr, X, SnapChat, Facebook, blogs, etc.
• Functional knowledge of web content management systems such as WordPress.
• Possession of a valid driver's license.
• Ability to travel independently in a timely and efficient manner to various locations on Oahu.
• For supervisory work, demonstrated ability to lead subordinates, manage work priorities and projects, and manage employee relations.

Nice To Haves

• More than 5 years of progressively responsible professional experience with graphic design, understanding fundamental principles and concepts, exhibiting skills at a professional level of competence.
• More than 5 years of progressively responsible professional experience with responsibilities for communications, marketing, media campaigns, and/or public relations.
• Functional knowledge of HTML and experience building, maintaining, and managing content for websites.
• Ability to use DSLR camera, take and edit photos at professional level of quality.
• Ability to shoot, create and edit videos at professional level of quality.
• Understanding of effective use of social media and content creation that keeps up with the latest trends.
• Ability to plan, design, create and produce finished displays and exhibits at a professional level of competence.
• Demonstrated experience with Macintosh computers and Apple operating systems.

Responsibilities

• Researches, drafts and finalizes text for electronic and print materials as assigned, including but not limited to copy for web pages, social media and marketing collateral.
• Assists with the maintenance of the College online event calendar and various html newsletters.
• Creates, develops and manages content for College’s online presence, including internal and external digital properties such as websites, social media networks and other electronic alternatives like digital signage.
• Designs and produces materials such as promotional collateral, banners, maps, displays, presentations, on-campus signage and way-finding materials.
• Performs basic editing of digital video such as trimming clips, adding audio or text, and inserting transitions, and adapting files to various formats for broadcast and web use.
• Covers campus news, events and campus life as assigned by the supervisor, which may include photography, videography and written descriptions.
• Maintains and troubleshoots equipment (e.g., large format printers, scanner, desktop printer).
• Produces press-ready artwork for on-campus duplication or off-campus printing; generates printing specifications and secures printing bids for projects.
• Produces completed jobs from concept to delivery on time and within budget with a high degree of creativity.
• Assist with training and supervising student employees.
• Assignments will include working outside of normally scheduled work hours including day, night, weekend and/or holidays as directed.
• Other duties as assigned.

Benefits

• salary schedules and placement information
• general funds
• EEO, Clery Act, ADA
• Employment is contingent on satisfying employment eligibility verification requirements of the Immigration Reform and Control Act of 1986; reference checks ofтером previous employers; and for certain positions, criminal history record checks.
• Accommodation Request

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level