Marketing Specialist, Southeast Marketing

Trulieve•Tallahassee, FL

3d•Remote

About The Position

Trulieve’s Marketing Specialist will collaborate with various stakeholders to engage and coordinate with the customer-facing teams to produce materials needed for Trulieve’s communication plan. They will partner with multiple departments to understand key customer priorities and inform the creative briefing process. They will translate go-to-market strategies and identified opportunities into actionable and measurable programs, ensure campaigns and activations are executed on-time, accurately, and successfully. The candidate will be responsible for assisting and executing multiple projects across the marketing department including the creative process, event planning, promotional strategy and more. The candidate will also be responsible for monitoring performance and reporting on results.

Requirements

Bachelor’s Degree in Business, Marketing or related field required.
2+ years of working experience in marketing and/or marketing space
Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time.
Stronger written and verbal communication skills
Experience writing creative briefs with the intention of translating business objectives into creative assets
Previous experience managing events and marketing campaigns.
Knowledge of digital marketing, creative iterative process, and event planning.
The ability to plan, execute, and analyze an overall marketing strategy including paid, earned, and owned media.
Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external partners); must be able to work cross-functionally with internal sales and operations teams to effectively generate, execute and report on marketing programs.
Ability to interact with various levels of stakeholders and make decisions based on data and insights.
Acute attention to detail; demonstrated ability for accuracy and thoroughness.
Proven negotiation, problem-solving, organization and project management skills
Knowledge of Microsoft Office (PowerPoint, Excel, Word, Smartsheets, Monday.com)
Must possess a valid driver’s license and a clear driving record.
Must be able to pass a level 1 and level 2 background check and drug screening.
Must be at least 21 years of age.
Must possess the mental and physical capacities necessary to perform the job duties.
Proven business thinker with solid strategic skills and capacity to understand business from a market, region, P&L, and product perspective.
Professional team-player, collaborative, and open to feedback
Strategic, self-motivated, intellectually curious, innovative and resourceful.
Dynamic communicator with great oral and written skills.
Big picture thinker and adaptable to changing environments.
Detail-oriented, organized and proactive.
Approaches new and different ideas with curiosity and open-mindedness.

Responsibilities

Assist Messaging Manager in building comms plan including determining messages, cadence, timing and segments
Submit all creative briefs for daily comms including: Email, SMS, In-store screens, website banners, video, & Customer facing POS screens
Reviewing and approving all creative within the creative iterative process (Monday.com as a management tool)
Assist Messaging Manager in developing nightly retail and x-functional communications
Activation Execution: logistics management; retail communications; vendor management; budget management
Support Brand Partner pop-ups with comms and creative support. Ensure product is reflected in stores for Brand Partner days in partnership with allocation teams.
Brief in communication needs for Activation including hype comms
Update Retail Hub Deck for Retail meeting with Marketing key moments in partnership with DOM and Marketing Manager to ensure Retail is set for success.