Marketing Specialist

Movemint•,

About The Position

As Marketing Specialist, you will own the day-to-day planning, execution, and measurement of integrated marketing programs that drive awareness, demand, and pipeline for Movemint. You will design and run multi-channel campaigns, create high-impact content, manage our presence at industry events, and partner closely with Sales, Product, and Client Success to deliver marketing that fuels measurable revenue growth. This role is hands-on and strategic in equal measure: you will be expected to develop the plan, build the assets, push the buttons, and report on what worked. Success in this role requires sharp B2B marketing instincts, a strong creative voice, an analytical mindset, and a genuine interest in helping credit unions thrive in a digital-first world. You will play a critical role in shaping how the Movemint brand shows up in the credit union industry and how our story translates into measurable business outcomes.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
5+ years of progressive B2B marketing experience, ideally within SaaS, FinTech, or financial services.
Experience marketing to credit unions, community banks, or other regulated financial institutions is strongly preferred.
Proven track record of building and executing demand generation campaigns that deliver measurable pipeline impact and revenue growth.
Strong content creation skills with the ability to write clear, compelling, audience-specific copy across formats, from short-form social posts to long-form whitepapers.
Hands-on experience with marketing automation and CRM platforms (HubSpot, Marketo, Pardot, Salesforce, or similar), including building workflows, scoring models, and reporting dashboards.
Proficiency with analytics tools (Google Analytics, LinkedIn Campaign Manager, HubSpot reporting) and a data-informed approach to optimizing campaigns and reporting on ROI.
Experience planning and executing event and conference marketing programs, from booth strategy and sponsorships to pre and post-event campaign integration.
Working knowledge of design and creative tools (Canva, Figma, Adobe Creative Suite) sufficient to brief designers, review work, and produce light-touch assets independently.
Excellent project management skills with the ability to juggle multiple campaigns, deadlines, and stakeholders without sacrificing quality or attention to detail.
Strong cross-functional collaboration skills, with proven success partnering with Sales, Product, and Client Success leaders to align marketing activity with revenue priorities.
Comfort operating in a fast-paced, high-growth environment, with the agility to adapt quickly, take ownership, and move from strategy to execution without hand-holding.
Passion for storytelling, brand-building, and translating complex technical capabilities into clear business value for non-technical audiences.

Responsibilities

Plan, build, and execute integrated, multi-channel marketing campaigns that drive demand, accelerate pipeline, and support revenue goals across the credit union vertical.
Own end-to-end content development, including blog posts, case studies, one-pagers, whitepapers, email sequences, landing pages, and sales enablement assets that speak directly to credit union decision-makers.
Manage the company’s social media presence (primarily LinkedIn), including editorial calendar, content creation, community engagement, and performance reporting.
Plan and execute event marketing strategy for industry conferences and trade shows, including pre-event outreach, on-site experience, booth materials, sponsorship activations, and post-event follow-up.
Design and execute lifecycle and nurture campaigns through marketing automation tools, with clear segmentation, A/B testing, and measurable conversion outcomes.
Partner with Sales to deliver high-impact sales enablement, including pitch decks, battlecards, ROI calculators, and customer-facing collateral that shortens sales cycles.
Collaborate closely with the Client Success and Product teams to develop customer marketing programs, including referral, advocacy, case study, and co-marketing initiatives.
Manage paid media programs across LinkedIn, Google, and industry publications, optimizing spend against pipeline contribution and cost-per-opportunity targets.
Maintain and evolve the Movemint brand voice, visual identity, and messaging framework, ensuring consistency across every channel and customer touchpoint.
Build and maintain marketing dashboards that track MQLs, SQLs, pipeline influence, campaign ROI, and channel performance, surfacing insights that shape strategy.
Manage relationships with external vendors, freelancers, and agencies for design, content, video, PR, and digital production.
Support product marketing efforts, including go-to-market planning, positioning, competitive intelligence, and launch communications for new features and offerings.
Stay current on credit union industry trends, regulatory shifts, and competitor activity to inform messaging, content strategy, and campaign targeting.
Contribute to a culture of experimentation and continuous improvement by testing new channels, formats, and tactics that elevate marketing performance.