Marketing Specialist, UC College-Conservatory of Music

University of Cincinnati•Cincinnati, OH

62d•$52,000 - $55,560•Onsite

About The Position

Provide support for the University of Cincinnati College-Conservatory of Music's marketing and communications initiatives, including content creation and monitoring engagement with target audiences. This position will primarily be responsible for developing, implementing and revising marketing campaigns and marketing materials to support CCM's academic offerings and public performances. This position will develop content and then manage and assess the effectiveness of paid marketing campaigns and advertising opportunities, providing regular campaign performance reporting to CCM's Director of Marketing and Communications.

Requirements

Bachelor's Degree
Five (5) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements
One (1) year of experience in development and implementation of marketing and/or advertising plans.

Nice To Haves

Experience with Adobe Experience Manager
Experience with Google Ads and Google Analytics
Experience with Meta/Facebook Ads Manager, TikTok Ads Manager and other social media advertising and digital advertising platforms.
Experience with Constant Contact or similar email marketing platforms
Experience with SAP Concur Expense Management Software, or similar expense reporting programs
Knowledge of Adobe Creative Suite software.
Understanding of Web Content Accessibility Guidelines (WCAG).
Proficiency with SEO tools
Familiarity with AP Style
Superb verbal and written communication skills
Strong interpersonal skills
Strong problem-solving skills
Ability to work well in a team environment
Strong time management skills
Excellent multitasking skills
Strong analytical skills
Highly developed attention to detail
Ability to work in a fast-paced environment
Ability to prioritize tasks and meet deadlines

Responsibilities

Plan, manage and track advertising placements and ad campaign performance for both CCM's academic offerings and its public performances. Monitor and evaluate campaign performances, recommending changes as needed. Following the completion of campaigns, compile and report marketing data related to advertising and marketing activities.
Conduct market research and generate leads to optimize performance.
Work with leadership in CCM's Box Office to institute audience feedback surveys. Analyze survey results and provide recommendations for marketing optimizations to improve ticket sales performance.
Manage and assess college's analytics, utilizing and reporting data to provide guidance for marketing and communication initiatives. Develop customer and department profiles based on data analyses.
Provide recommendations on campaign-specific ad spend budgets to CCM's Director of Marketing and Communications.
Create and maintain social media content, including organic social media content and boosted/paid social media marketing campaigns. Analyze engagement metrics and develop strategies to optimize content and experience on various social media platforms.
Create targeted eblasts and e-newsletters.
Assist with other brand storytelling, web content management, and promotional efforts as needed.
Follow all appropriate university purchasing procedures when making ad buys. Coordinate any necessary bidding processes regarding advertising and promotional materials.
Monitor campaign-specific expenses to ensure all marketing/advertising activities stay within budget parameters. Complete expense reporting for all marketing expenses and ad buys.
Recommend cost containment proposals where applicable.
Perform related duties based on departmental need. This job description can be changed at any time.

Benefits

UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance.
Comprehensive Tuition Remission
UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.
Robust Retirement Plans
As a UC employee, you won't contribute to Social Security (except Medicare). Instead, you'll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14-18% of your salary based on position.
Real Work-Life Balance
UC prioritizes work-life balance with a generous time-off policy, including:
Vacation and sick time
11 paid holidays and additional end-of-year paid time off (Winter Season Days)
6 weeks of paid parental leave for new parents
Competitive salary range of $52,000 - $55,560 based on experience
Comprehensive health coverage (medical, dental, vision, prescription)
Flexible spending accounts & wellness programs
Professional development & mentorship opportunities