Marketing Specialist – Team Lead

Quest Analytics • Overland Park, KS

30d • Hybrid

About The Position

Quest Analytics is seeking an AI-Forward Marketing Specialist – Team Lead to be the strategic content and editorial engine of their Marketing team. This role involves owning the content and editorial strategy, establishing Quest Analytics as an authoritative voice, and assisting the team in bringing the brand to life across various channels. A key aspect of this position is partnering with the VP of Marketing to transform the content function into an AI-forward marketing organization by embedding AI tools like Claude and Microsoft Copilot into the marketing workflow for research, ideation, creation, repurposing, targeting, execution, and measurement. The ideal candidate is comfortable with writing, strategy development, team management, agency oversight, and AI experimentation.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or 8+ years of equivalent B2B marketing experience in lieu of a degree.
• 7+ years of professional writing and B2B content marketing experience, with demonstrated strength across long-form thought leadership, articles, case studies, email campaigns, web content, and social copy.
• Demonstrated experience building and managing integrated content and editorial calendars across multiple channels and formats.
• Strong editorial judgment and the ability to translate complex or technical concepts into clear, compelling stories for executive audiences.
• Hands-on experience with AI-powered content and productivity tools, including Claude and Microsoft Copilot.
• Experience creating, testing, and documenting AI-assisted workflows, not simply using AI for one-off content generation.
• Knowledge of SEO and AEO strategies, including keyword research, content optimization, and performance measurement using Google Analytics, SEMrush, or similar platforms.
• Experience managing contractors, agencies, and other external partners, including scoping, briefing, budget management, and performance feedback.
• Strong project management skills with the ability to keep multiple workstreams moving in a fast-paced, deadline-driven environment.
• Excellent communication, listening, problem-solving, and troubleshooting skills.
• A collaborative leadership style with the ability to provide direction, feedback, and accountability while helping others grow.
• Candidates are expected to participate in all virtual interviews with their cameras enabled.
• Employees are expected to reside in and perform work from the location disclosed during the hiring process.
• Applicants must be legally authorized to work in the United States.
• Quest Analytics may use AI-assisted tools to help screen applications and support interview documentation.

Nice To Haves

• Someone who sees a blank page and wants to write, sees an inefficient process and wants to redesign it, and sees a new AI capability and immediately starts thinking about how it could improve the team's work.
• A strong writer who is also a strategist.
• Ability to set direction while also rolling up sleeves to get into the work.
• Knows how to lead people and partners without losing sight of deadlines, quality, and business outcomes.
• Excited about helping build what an AI-forward B2B Marketing organization can look like today.

Responsibilities

• Lead content and thought leadership strategy across enterprise network intelligence, provider data accuracy, compliance analytics, network management, and the evolving healthcare landscape.
• Translate complex topics and internal expertise into compelling stories for healthcare executives and decision-makers across various formats (articles, white papers, case studies, webinars, email campaigns, digital experiences, social content).
• Establish and protect a consistent, differentiated Quest Analytics brand voice across channels.
• Build and manage an integrated content and editorial calendar connecting business priorities, campaigns, thought leadership, events, social media, and demand generation.
• Identify opportunities for new content creation and extend high-performing content across channels, audiences, and formats.
• Develop marketing plans to increase brand awareness, audience engagement, and pipeline growth.
• Translate campaign strategies into clear content plans, deliverables, owners, and timelines.
• Strengthen the Quest Analytics website through landing pages, blogs, resources, thought leadership, SEO/AEO optimization, and improved user experiences.
• Collaborate with Social Media to expand presence, grow audiences, and increase engagement.
• Partner with the Events team to connect conferences and events to broader campaigns and content strategies.
• Support and optimize paid digital campaigns across SEM, programmatic, and social channels with a focus on measurable performance and ROI.
• Provide day-to-day team leadership for a content team spanning social media, video production, and marketing project management.
• Create clarity around priorities, help the team balance competing demands, remove roadblocks, and ensure work meets high creative and editorial standards.
• Develop project timelines, assignments, and priorities across internal teams, contractors, agencies, and vendors.
• Coach team members and foster a culture of continuous learning, experimentation, accountability, and professional growth.
• Establish and track annual KPIs and ensure key projects and deliverables stay on track.
• Manage external contractors and vendors, including project scoping, briefing, contracted hours, budgets, deliverables, and performance.
• Communicate priorities, milestones, budget considerations, and risks between Marketing leadership and the broader team.
• Partner with subject matter experts and business leaders to create accurate, differentiated, and on-brand campaigns and content.
• Partner with the VP of Marketing to embed AI throughout the marketing workflow, moving from individual experimentation to a scalable operating model.
• Explore how AI technologies can enhance research, content development, thought leadership ideation, content repurposing, campaign development, ICP and audience targeting, SEO/AEO strategies, performance analysis, workflow automation, and team productivity.
• Continuously evaluate emerging AI capabilities, test new approaches, and document successful experiments into workflows, standards, and repeatable practices.

Benefits

• Workplace flexibility – choose between remote, hybrid or in-office
• Affordable employee medical, dental and vision plans with low employee cost
• 401k Matching
• Wellness benefits
• Competitive salary and success sharing bonus
• Flexible vacation, plus sick time and holidays
• An entrepreneurial culture that won’t limit you to a job description
• Being listened to, valued, appreciated -- and having your contributions rewarded
• Enjoying your work each day with a great group of people

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level