Marketing Specialist, Social & Events

Forward Air•Dallas, TX

4d•Onsite

About The Position

The Marketing Specialist - Social Media and Events is a hands-on marketing role responsible for driving brand awareness, audience engagement, and event execution. They own two critical components of the marketing function: social media management and domestic event planning. They create compelling content, manage social channels, coordinate trade shows and industry events, and help ensure a consistent and engaging brand presence across digital and in-person touchpoints. Working closely with marketing, sales, leadership, and external partners, they business growth through strategic communication and memorable customer experiences.

Requirements

Undergraduate degree in Marketing, Communications, Business, Public Relations, or a related field from an accredited college or university required; equivalent combination of education and relevant experience may be considered.
3+ years of experience in social media management, event marketing, corporate events, or a similar marketing role combining both disciplines.
Demonstrated hands-on experience planning, coordinating, and executing trade shows, conferences, sponsorship events, and other business-focused events.
Strong content creation skills across written, visual, and video formats with the ability to adapt messaging to different audiences and platforms.
Experience utilizing social media platforms, scheduling tools, analytics platforms, and campaign reporting tools to drive engagement and performance.
Excellent organizational, project management, and multitasking skills with the ability to manage multiple deadlines, vendors, and priorities simultaneously.
Strong written and verbal communication skills with a commitment to maintaining brand consistency and professionalism across all channels.
Ability and willingness to travel domestically as needed to support events, trade shows, conferences, and company initiatives.
Demonstrated discretion and confidentiality in handling and protecting sensitive information.
Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.)

Nice To Haves

Industry certifications in social media marketing, digital marketing, event management, or related disciplines are a plus.
Experience with marketing automation, CRM, and campaign management tools such as Salesforce, Marketo, LinkedIn Campaign Manager, or similar platforms preferred.
Experience within logistics, transportation, freight, supply chain, or other B2B industries is preferred.

Responsibilities

Develop and execute social media strategies that support brand awareness, engagement, lead generation, and overall marketing objectives.
Create engaging content including written copy, graphics in partnership with the creative team, short-form video, and other multimedia assets tailored to platform-specific audiences.
Build, maintain, and manage the social media content calendar, including content planning, scheduling, publishing, and campaign coordination.
Monitor platform performance, analyze engagement metrics, and provide regular reporting and recommendations to improve results.
Manage social media community engagement by responding to comments, messages, and interactions in a timely and brand-consistent manner.
Stay current on social media trends, platform updates, algorithm changes, and emerging best practices, bringing innovative ideas to enhance performance.
Plan, coordinate, and execute domestic trade shows, conferences, vendor events, and sponsorship activations from concept through post-event evaluation.
Manage event logistics including booth design coordination, vendor relationships, shipping, setup, dismantle activities, and on-site execution.
Source, order, and manage promotional merchandise, branded collateral, giveaways, and event materials.
Coordinate pre-event and post-event marketing campaigns to maximize attendance, engagement, lead generation, and follow-up activity.
Support virtual and hybrid events through planning, promotion, content coordination, and execution.
Track event performance, measure return on investment, and partner with sales teams to ensure effective lead capture, follow-up, and reporting.
Collaborate cross-functionally with sales, leadership, external vendors, and marketing team members to strengthen brand visibility and support business initiatives.
All other duties as assigned to meet evolving business needs.