Marketing Specialist - Real Estate Development

Gilbane Development Company • Boston, MA

2d

About The Position

The Gilbane Development Company is hiring a Marketing Specialist - Real Estate Development, to support the planning and execution of project-specific marketing and community engagement initiatives across Gilbane Development’s new developments. The role supports new development projects from pre‑development through construction and lease‑up. The role will report to Gilbane Development’s vice president of marketing but will work very closely with marketing directors and developers across vertical business lines.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field
• 3-5 years relevant experience in the marketing and/or development industry
• Or equivalent combination of education and experience
• Intermediate knowledge and skills in Adobe Creative Suite, Microsoft Office Suite, Canva
• Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills
• Intermediate knowledge of real estate development industry awareness as a whole
• Intermediate knowledge of key disciplines including property marketing ideal

Nice To Haves

• Asana or similar project management software experience preferred, but teachable.

Responsibilities

• Project & Portfolio Marketing Management
• Develop and maintain marketing schedules for multiple development projects, working with marketing directors, development directors and project joint venture partners as necessary.
• Coordinate marketing deliverables across pre-development, construction, and lease-up phases, and beyond as may be necessary.
• Manage vendors, schedules, and marketing budgets in coordination with development teams.
• Serve as the day‑to‑day marketing contact for assigned projects.
• Standardize processes and vendors to ensure best practices and best-in-class marketing practices are applied across the portfolio.
• Community & Stakeholder Engagement
• As needed, assist with creation of materials for public meetings and stakeholder outreach, including website/landing page, surveys, presentations, handouts & collateral, tenant-focused materials.
• Community‑focused communications.
• Project Marketing Execution
• The role involves creation of schedules and tasks and coordination of outside vendors including branding firms, renderers, web/digital, and event planning partners. It will also involve coordinating with our joint venture and public partners/clients.
• Pre‑Development
• Branding and naming process; coordinating with vendors and/or leading internal process
• Project fact sheets and presentation materials.
• Early-stage landing pages and digital setup.
• Community engagement platform coordination.
• Coordination with Gilbane’s Communications Manager and consultants on press releases related to project milestones.
• Construction & Lease‑Up
• Project website launches.
• Site signage
• Renderings, virtual tours, floor plans, photography, and videography.
• Google Business listing setup.
• Digital advertising/ILS listing setup, as needed.
• Leasing office branding and opening events.
• Collaboration with property management on pre‑leasing plans.
• Events & Industry Presence
• Coordinate with internal development team and project partners to lead events such as groundbreakings, ribbon cuttings, leasing office openings, organizing procurement of vendors, planners, and billing activities.

Benefits

• Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan.
• We invest in our employees’ education and have built Gilbane University into a top training organization in the construction industry.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees