Marketing Specialist, Multifamily

Empire State Realty Trust•New York, NY

1d•Hybrid

About The Position

The Marketing Specialist, Multifamily will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive leasing performance, engagement, and optimize occupancy across the company’s growing multifamily portfolio, which includes 743 residential homes in NYC and 1,821 homes located in VA, MI, and MO. This role is pivotal in promoting the company’s residential properties, services, and overall mission. The Marketing Specialist will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content and deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through innovative marketing efforts, this role will enhance the company’s brand presence and strengthen its connection with key audiences, aligning with organizational goals.

Requirements

Microsoft Office Suite
Familiarity with Canva, Google Analytics, Salesforce
Data analysis
Creative thinker
Ability to copy write and edit
Knowledge of how display, search and email advertising operates
Familiarity reading data involving CPC, CPP, and ROI
Familiarity with ILS platforms (e.g., Streeteasy)
Basic understanding of Search Engine Optimization
Bachelor’s degree and/or equivalent experience
2-4 years of experience in Marketing

Nice To Haves

Residential real estate industry experience a plus

Responsibilities

Assist in the development and execution of marketing campaigns and creative materials for all multi-family properties in partnership with on-site teams and external marketing agencies
Support digital marketing initiatives, ensure campaigns align with vacancy goals, budget parameters, and portfolio strategy
Coordinate campaign ideation with on-site teams based on leasing velocity and availability
Support marketing initiatives that drive qualified leads and conversion to leases
Assist in the implementation and maintenance of consistent portfolio-wide brand standards
Maintain and audit residential listings across all marketing channels, including ESRT website, property-specific websites, ILS platforms, and email campaigns to ensure accuracy of pricing, availability, visuals, and functionality
Conduct routine website audits to confirm asset accuracy and user experience functionality
Support ongoing website enhancements and digital platform upgrades in coordination with agency partners
Monitor digital marketing performance and budget in partnership with agencies, flag discrepancies and/or optimization opportunities
Assist with update of marketing content (floorplans, photos, verbiage) to create a cohesive and aspirational brand identity
Maintain and organize residential visual libraries, including photography, videography, floor plans, and virtual tours
Coordinate, schedule, and support on-site photography and videography shoots, including development of shot lists and vendor coordination
Conduct competitor research and market audits to inform campaign strategy
Assist in the preparation of monthly, quarterly, and annual reports based on established templates
Track marketing budget expenses and communicate variances or overages to the team
Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships
Assist in the development of resident campaigns to drive amenity awareness, utilization, and community engagement; monitor reputation management strategies
Maintain SOPs for resident engagement initiatives, leasing campaigns, and marketing processes
Develop and manage social media campaigns designed to enhance visibility and highlight the community
Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control
Support on-site teams with ordering, distribution, and inventory management of leasing and resident marketing materials
Coordinate internal meetings, including agenda preparation and logistics support as needed
Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams