Marketing Specialist-LTE
About The Position
We are seeking additional full-time temporary support for our Marketing team! This temporary Marketing & Communications Specialist-LTE will maintain continuity of core MarCom operations (social channel management, social content creation, eCommerce copywriting, monitoring and response) during a leave of absence and ensure that high-visibility initiatives stay on track. This position is expected to start in mid-June (or ASAP) and end by the end of September/early October. The shift is 1st shift hours, Monday-Friday. Candidates must live within 60 miles of Madison, WI and expect to be onsite a few times a month.
Requirements
- Associate’s or bachelor’s degree required
- Demonstrated experience managing marketing campaigns that engage, inform, and convert (email marketing experience preferred)
- Strong writing, editing, and verbal communication skills
- Analytical mindset with the ability to interpret data and optimize performance
- Highly organized, deadline‑driven, and able to manage multiple priorities
- Collaborative, adaptable, and positive team contributor
- Ability to quickly learn marketing tools and platforms (e.g., Meltwater)
- Be onsite in Madison 4-5 times per month
Nice To Haves
- email marketing experience preferred
Responsibilities
- Oversee day‑to‑day management of all social media channels, ensuring timely publishing, brand consistency, and platform‑specific optimization
- Monitor social conversations, customer feedback, and emerging trends; respond promptly to inquiries, comments, and issues to maintain a positive brand presence
- Collaborate with internal teams (Customer Service, Marketing, Product, Sales) to ensure accurate, aligned, and helpful responses across all channels
- Manage influencer partner collaborations
- Write engaging, on‑brand content tailored for each social platform, campaign, and audience segment
- Develop content themes, messaging frameworks, and creative direction for ongoing initiatives
- Create compelling eCommerce product copy including titles, descriptions, features/benefits, and SEO‑optimized content to support conversion and discoverability
- Support content needs for cross‑channel initiatives including email, web, and promotional campaigns
- Build social‑first campaign messaging aligned with the marketing calendar and broader brand initiatives
- Coordinate scheduling, deployment, and cross‑channel amplification to ensure cohesive storytelling across social, web, and eCommerce
- Partner with creative, design, and product teams to ensure assets and messaging meet platform best practices and brand standards
- Collaborate with external partners (agencies, influencers, media) to extend reach and strengthen campaign performance
- Track social performance metrics, customer engagement patterns, and content effectiveness using analytics tools
- Conduct competitive and trend analysis to inform content strategy and identify new opportunities
- Stay current on platform updates, emerging formats, and evolving best practices to continually refine social and eCommerce content strategies
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
