Marketing Specialist, LATAM

CONMED Corporation • Largo, FL

3d • Hybrid

About The Position

We are seeking a Marketing Specialist LATAM who will have LATAM responsibility for the growth of innovative products in our Orthopedics portfolio. This role will assist in developing and executing regional marketing strategies across Latin America to drive product adoption, surgeon engagement, market share growth, and commercial excellence. Acts as the bridge between global marketing, regional sales teams, distributors, KOLs, and medical education programs.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Biomedical Engineering, Life Sciences, or related field.
• 3-5 years in medical device marketing, preferably orthopedics, sports medicine, arthroscopy, trauma, or biologics.
• Product marketing and launch experience.
• Experience working across multiple LATAM markets.
• Fluent in English and Spanish.
• Available to travel between 30% to 50% of time (including international).

Nice To Haves

• Strong communication and interpersonal skills (verbal, written).
• Proficient in Microsoft Office Suite of products (e.g., Excel, PowerPoint, Word)
• Ability to multitask in a high paced environment

Responsibilities

• Assist with new product launch activities and execute regional product launch strategies.
• Adapt global marketing plans to LATAM market realities.
• Create localized technical and clinical marketing materials.
• Support pricing, positioning, forecasting, and lifecycle management.
• Analyze competitive activity and market trends.
• Interact directly with Regional Marketing Lead, Regional Business Managers and Distributors to identify new market opportunities, prepare regular marketing activity reports and provide support to the sales organization.
• Plan and execute cadaver labs, workshops, webinars, and training programs to drive surgeon adoption.
• Develop educational content and procedural training resources.
• Coordinate regional faculty and speaker programs.
• Build relationships with orthopedic surgeons and key opinion leaders.
• Support advisory boards and clinical consulting activities.
• Identify regional advocates and early adopters.
• Coordinate KOL participation in launches and congresses.
• Manage participation in regional and local orthopedic congresses to drive surgeon adoption.
• Coordinate booth strategy, logistics, promotional materials, and budgets.
• Measure ROI and post-event follow-up.
• Ensure compliance with corporate and regulatory requirements.
• Collaborate closely with sales leaders and distributors.
• Develop sales tools, competitive comparisons, and clinical messaging.
• Conduct field visits to understand customer needs.
• Support account targeting and growth initiatives.
• Provide pre and post-sale marketing support to distributors, OEMs and resellers.
• Execute digital marketing campaigns, webinars, e-mail marketing, and social media initiatives.
• Develop internal and external communications.
• Manage localized messaging for different LATAM markets.
• Monitor campaign effectiveness and engagement metrics.
• Analyze sales performance and market share trends.
• Assist in the preparation of forecasts and business reviews.
• Track launch performance and marketing ROI.
• Identify growth opportunities and corrective actions.
• Works individually or with a team in recommending action, scheduling and planning projects, estimating costs and managing projects to completion.
• Coordinating trade show activities.
• Assisting with Training and sales education activities.
• Provide field support for large product implementations or evaluations.
• Website and online resource development and maintenance.
• Performing market data research and identifying trends.
• Tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
• Working cross-functionally with various departments.

Benefits

• Competitive compensation
• Excellent healthcare including medical, dental, vision and prescription coverage
• Short & long term disability plus life insurance -- cost paid fully by CONMED
• Retirement Savings Plan (401K) -- CONMED matches your contributions dollar for dollar, with the potential for up to 7% per pay period
• Employee Stock Purchase Plan -- allows stock purchases at discounted price
• Tuition assistance for undergraduate and graduate level courses
• Employee Referral Program incentives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level