Marketing Specialist, Insights & Analytics

Vitalus Nutrition Inc • Abbotsford, BC

2d • CA$65,000 - CA$75,000

About The Position

At Vitalus Nutrition, we help nourish communities through dairy-based ingredients and nutrition solutions that reach customers around the world. As our Marketing Specialist, Insights & Analytics, you’ll transform data into meaningful insights that shape commercial strategy, strengthen customer relationships, and guide smarter business decisions. If you’re energized by uncovering trends, connecting the dots, and turning analysis into action, this is your opportunity to make a measurable impact.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 3–5 years of experience in marketing analytics, customer insights, or market research.
• Experience with CRM reporting, dashboards, data organization, and market research tools.
• Advanced Excel and Power BI skills, with the ability to build meaningful reporting from raw data.
• Strong critical thinking, problem-solving, and communication skills that help drive action.

Nice To Haves

• Experience in the food, nutrition, dairy, ingredients, or health & wellness industry is an asset.

Responsibilities

• Monitor market, customer, competitor, and category trends to identify opportunities and risks.
• Deliver clear, actionable recommendations that support marketing strategy and commercial planning.
• Build and maintain reporting, dashboards, and analytics that provide trusted insights for marketing and commercial teams.
• Analyze lead, customer, and performance data to uncover opportunities for optimization and growth.
• Support lead prioritization and engagement strategies through data-driven recommendations.
• Help maximize the impact of events, campaigns, and follow-up activities through insight-led planning.
• Partner with Sales, Marketing, Technical, and leadership teams to solve problems and support informed decision-making.
• Build strong relationships and become a trusted source of market and customer intelligence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level