Marketing Specialist III

Regal Rexnord•Milwaukee, WI

11d•Hybrid

About The Position

The Marketing Specialist will play a key role in the planning, coordination, and execution of trade show, event marketing, and digital marketing programs. This role helps drive business growth through targeted marketing initiatives, ensures brand consistency across channels, and strengthens the company’s competitive positioning. The Marketing Specialist will support content creation, campaign execution, performance reporting, and cross-functional collaboration to optimize marketing effectiveness and support strategic business objectives.

Requirements

Bachelor's degree in Marketing, Communications, or related field.
4-6 years of marketing and event experience to include an understanding of the latest trends, technologies, and best practices in B2B marketing.
Working knowledge of the buyer’s journey, customer lifecycles, design best practices, and other social media and internet marketing best practices.
Demonstrated ability to conceptualize, manage, and execute multiple projects.
Ability to work in a fast-paced environment, with a KPI-focused approach to prioritizing projects
Excellent verbal and written communication skills.
Ability to work both independently and in a team environment; strong organizational, analytical, and project management skills.

Nice To Haves

Experience coordinating or managing national tradeshows preferred
Experience developing and deploying B2B marketing campaigns
Experience with Salesforce Pardot, HubSpot, or other Marketing Automation platforms
Experience with Adobe Creative Cloud
Recent marketing-related certifications and Master's degree or progress toward a Master's degree
Ideal candidate is be located in close proximity of a major airport

Responsibilities

Coordinate, plan, and execute event activities related to tradeshows, customer events, EXPOs, and webinars.
Develop high-quality content, ensuring brand identity and value propositions that align to the buyer’s journey and Regal Rexnord’s targeted markets.
Assist the Marketing Manager in the development and execution of go-to-market (GTM) plans for the business portfolio, covering market assessments, audience segmentation, and programs that prioritize pipeline or revenue growth.
Coordinate vendor and agency relationships related to event planning, set-up, inventory, and on-site logistics.
Maintain knowledge of industry best practices, new technologies, and industry relevant content.
Provide actionable insights, analysis, and recommendations into campaign and event performance.
Collaborate cross-functionally across the company to align, develop, and implement long and short-term initiatives.