Marketing Specialist II, Salt Lake City, UT

Western Governors University•Salt Lake City, UT

1d•$56,500 - $84,700•Onsite

About The Position

The Marketing Specialist II will work with the tracking, reporting and coordination of marketing campaigns, programs and research in support of university marketing initiatives. This person will work independently and in collaboration with key marketing, university programs and strategic relations staff to establish new campaigns, track and report results, assist the department with budget and resource management, conduct market and program research, perform advanced data analysis, interpret reporting and market research results using tools such as Excel and Adobe Analytics, apply findings to marketing initiatives and heavily assist in such things as: initiating direct mail campaigns, establishing and overseeing a robust referral program, new program launches, program retirements and maintaining partnership relationships through development of marketing support initiatives.

Requirements

Bachelor’s degree and 2+ years of related experience, or an advanced degree without experience.
Bachelor’s degree in marketing, business or a related degree required.
Proficient in Microsoft Office with strong skills in Excel, PowerPoint, internet research and statistical analysis.
Advanced Excel skills required (formulas, pivot tables, data visualization); proficient in Microsoft Office, internet research and statistical analysis.
Strong, demonstrated project management orientation necessary.
Qualitatively strong and adept with spreadsheets, data bases, analytics and statistical data.
Advanced proficiency in Excel (pivot tables, VLOOKUP/XLOOKUP, formulas, data modeling) and hands-on experience with web analytics platforms such as Adobe Analytics; comfortable turning raw data into actionable reporting.
Exceptionally strong skill set in research practices: qualitative and quantitative.
Strong in strategic analysis with the ability to review data and research findings, identify significant trends, identify implications and opportunities, then craft marketing initiative to address the issues.
Must possess excellent writing skills.
Highly organized and detail oriented.

Nice To Haves

Experience with Adobe Analytics or a comparable web analytics platform (e.g., Google Analytics) strongly preferred.
Experience with Adobe Analytics.
Experience building reports or dashboards in Excel or a BI tool (e.g., Tableau, Power BI) is a plus.

Responsibilities

Develop, track and analyze research specific to university programs and partnerships. Conduct market research, analyze, report findings and provide success metrics. Develops surveys, focus groups etc. to test the effectiveness of campaigns and initiatives. Communicates research findings to the appropriate audiences. Plans and implements action items in response to research findings. Tracks and reports results.
Develops and implements marketing plans in support of programs and partnerships Ensures tactics are identified, appropriate, tracked, reviewed and assessed. Ensures quality standards are met. Builds and maintains dashboards and reports in Excel and Adobe Analytics to track campaign performance and program KPIs.
Develops and implements procedures/processes/checklists in support of programs, partnerships and research initiatives in collaboration with key university project managers Creates plans, tracks results and measures progress. Develops marketing strategies and integrated plans in support of program and partnership objectives. Contributes to program and service messaging under guidance of marketing leadership. Performs other related duties as assigned.