Marketing Specialist ll

AvaSure • Grand Rapids, MI

4d • Hybrid

About The Position

This position is responsible for coordinating marketing industry events including conferences, trade shows, and curated AvaSure hosted events. This position is also responsible for creating content and communications for internal and external marketing programs - including social media, customer speaking sessions and promotional material.

Requirements

• A bachelor's degree in marketing or a relevant field is required.
• 2 years of experience in Marketing, Digital Marketing, Event Planning is required.
• Experience working in a healthcare and/or technology industry required.
• Solid working knowledge of traditional and digital marketing tools.
• Highly proficient in MS Office programs including Word, Excel, and PowerPoint.
• Proficient at LinkedIn, Facebook & YouTube is required.
• Experience Marketing Planning, Reporting, and Metrics is required.

Nice To Haves

• Experience with event software and online registration tools such as, Cvent preferred.

Responsibilities

• Manage planning and execution of project elements within time frame and budget.
• Manage communication/actions around registration, travel, and programming communication throughout event.
• Develop reporting tools utilizing registration software to gather information on attendee attributes and monitor registrations to aid in developing a strategy for event planning and post-event follow-up.
• Coordinate and participate in venue walk-throughs.
• Own event strategy and communicate with cross-functional teams to create an event strategy that meets company goals.
• Proactive approach to handling issues and troubleshooting any emerging issues during the event.
• Use analytical skills to do post event analysis to measure results of event ROI and effectiveness.
• Research skills to identify event opportunities, understand the market, and generate interest.
• Develop and execute social media strategy including efficiencies and optimizations within the Marketing team plan.
• Work with our external contractor on creating and executing paid campaigns and tracking success.
• Contribute to content on all of our social media channels (AvaSure.com, Facebook, LinkedIn, & YouTube).
• Create compelling copywriting and edit content for various digital marketing efforts.
• Conduct keyword research and implement SEO best practices to improve website traffic and search engine rankings.
• Collaborate with various teams within the organization to meet marketing objectives and ensure consistent messaging and branding.
• Stay updated with the latest market research, trends, and tools in digital marketing and make proactive recommendations for improvement.
• Identify efficiencies and improvements in our event strategy including participant feedback. Execute improvements after discussion and approval.
• See the "big picture" and develop the strategy to meet objectives in all stages of event planning - project workflow, creative, marketing, production, A/V, vendor management, venue management, programming, etc.
• Independently accountable for work output and productivity.
• Marketing results reporting on monthly to management team.

Benefits

• AvaSure sponsored Medical, Dental & Vision
• Safe Harbor 401K with Employer Matching up to 4%
• HSA Employer Contributions, Employer Paid Life, Short-term and Long-term Disability, and AD&D Insurance Plans
• Flexible Time Off Plan & Paid Holidays
• Parental Leave
• Generous Tuition & Continuing Education Reimbursement available
• Employee Referral Bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level