Marketing Specialist - Global

Lifeway Christian Resources•Remote,

5d•Remote

About The Position

Lifeway is seeking a bilingual Marketing Specialist to lead the execution of marketing campaigns that drive awareness, engagement, and revenue for Lifeway's Spanish-language resources, products, and events among Spanish-speaking audiences worldwide. This role sits at the intersection of cultural strategy and hands-on campaign execution, collaborating with authors, creative vendors, and internal teams across both domestic and international markets. You will contribute research-informed insights to strategic planning discussions while ensuring every campaign touchpoint is linguistically accurate, culturally resonant, and on-brand. If you are passionate about reaching Spanish-speaking communities with gospel-centered content, this is a unique opportunity to make a global impact from a mission-driven organization.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field required
Ability to travel to the Middle Tennessee area 2-4 times annually for team gatherings
Fully bilingual and fluent in Spanish and English (written and oral)
Working knowledge of cultural and linguistic nuances relevant to Spanish-speaking and global audiences
1–2 years of marketing campaign execution experience, ideally in a bilingual or global-market context
Strong relationship-building, communication, and responsiveness skills
Attention to detail, consistency in delivery, and ability to prioritize competing tasks
Creativity and storytelling ability that enhances campaigns and audience engagement
Experience with content creation, asset routing, and campaign management workflows
Actively involved in an evangelical Christian church

Nice To Haves

Master's degree
Familiarity with social media management, keyword/SEO strategy, and persona-driven messaging
Basic understanding of marketing analytics and performance tracking tools
Exposure to digital and print marketing tactics
Experience supporting marketing or communications in a nonprofit or ministry setting
Proficiency with Microsoft 365 tools (Teams, Excel, PowerPoint, Word)

Responsibilities

Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
Executes marketing campaigns and tactics for the Spanish-speaking/global market, including formatting and producing content such as email, social, print, sales presentations, conference materials, catalogs, and author acquisition assets.
Coordinates with internal teams, authors, vendors, and creative partners -- domestic and international -- to gather inputs, route deliverables, and ensure content is culturally relevant and linguistically accurate for Spanish-speaking audiences.
Supports research and analysis activities -- including surveys, market trend tracking, and customer insights -- to help inform marketing strategies and messaging for the Spanish-speaking market.
Assists with vendor, author, and ministry-partner coordination specific to the Spanish-speaking/global market, including scheduling, translation review, and relationship follow-up.
Participates in strategic planning discussions for the Spanish resource area, contributing executional insights and research-based input to inform campaign direction.
Tracks campaign timelines, collects performance data, and flags issues to managers.
Monitors assigned Spanish-language social media or other marketing channels and reports on engagement trends as part of ongoing social listening efforts.
Maintains marketing calendars and inputs content into internal project management and campaign management tools.
Shares learnings and process improvements with peers and actively participates in team knowledge sharing.
Limited travel: 2-4 times per year, typically overnight