Marketing Specialist (Generalist) - Modesto, CA
About The Position
The Marketing Specialist supports the Creative & Brand Expression function and broader Marketing team with a primary emphasis on in-store décor project execution, creative trafficking, administrative support, and social media coverage. This role suits a candidate with a creative sensibility, strong organizational and project management skills, and interest in how brand strategy comes to life at retail. While weighted toward in-store decor and brand production under the direction of the Creative & Brand Expression Director, the role retains a generalist scope, supporting internal communications, social media content, and cross-team marketing initiatives as directed.
Requirements
- Strong organizational skills and attention to detail; ability to manage multiple projects and deadlines simultaneously
- Excellent verbal and written communication skills, with ability to adapt tone for different audiences
- Creative sensibility and interest in retail brand expression, in-store marketing, and visual communications
- Familiarity with AI tools (such as ChatGPT, Claude, or similar) and enthusiasm for applying them to marketing workflows
- Experience with or strong interest in social media content creation, community engagement, and content calendars
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Ability to work independently, take initiative, and follow through on assignments with minimal supervision
- Digitally savvy with curiosity about emerging marketing and content tools
- 2 minimum years experience in marketing, creative production, or a related field
- 4 year Bachelors Degree and/or equivalent experience/training
- Up to 20% travel to store locations and special events within our trade areas required
Nice To Haves
- Familiarity with Canva or Adobe Suite
Responsibilities
- Support the planning, development, and execution of in-store décor programs, coordinating with the Creative & Brand Expression Director to ensure brand-consistent seasonal and evergreen signage across Save Mart, Lucky, and FoodMaxx banners
- Manage decor asset trafficking, print vendor coordination, versioning management, and store-level implementation support
- Coordinate with the Creative & Brand Expression Director on all décor updates, approvals, and production timelines
- Contribute to brand and creative production: trafficking, proofing, asset organization, and file management
- Coordinate with agency partners (creative, print production) on campaign execution and on-time delivery of marketing materials to internal teams
- Provide ad support including ad packets production, ad posting and ad requests
- Assist with tracking marketing program budgets, purchase orders, and expenses, ensuring accuracy and timely reconciliation
- Support ad hoc marketing initiatives and special projects as directed by the Creative & Brand Expression Director and the Sr Director, Integrated Marketing
- Apply AI tools and platforms to support content development, workflow efficiency, and marketing production across the team
- Assist channel lead in managing and scheduling content across brand social media channels, including content calendar support, copywriting, and community engagement
Benefits
- Health, Dental, Vision, Life and AD&D, 401K
- tuition reimbursement and scholarship opportunities
- vacation and personal holidays
- in-store purchase discounts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
