Marketing Specialist (Digital)
City of Springfield IL•Springfield, IL
•$42,912 - $58,445•Onsite
About The Position
The City of Springfield is seeking applicants for a Marketing Specialist (Digital) position within the Springfield Convention and Visitors Bureau (SCVB). This role involves engaging with media to promote Springfield as a leisure tourism destination, coordinating tours, maintaining a contact database, contributing to Visitors Center operations, writing and editing promotional materials, and developing public relations programs. The specialist will also act as a media liaison when the Tourism Manager is unavailable.
Requirements
- Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field of study and five years of marketing or media experience; or any combination of education and experience.
- Requires use of a vehicle for business purposes.
- Valid Illinois Class D driver's license required.
- Must pass the required background investigation and sign the departmental confidentiality statement.
Nice To Haves
- Preference for employment in all positions with the city shall be given to applicants who are full-time city residents.
- To be eligible to apply, current City employees must have completed their probationary period and attained certified status in their current position.
Responsibilities
- Engage travel writers, editors, and related media and solicit editorial coverage selling Springfield as a leisure tourism destination.
- Coordinate domestic and international familiarization tours and site visits.
- Maintain database of tourism contacts in the department's Customer Relationship Management System.
- Contribute to SCVB Visitors Center operations (Old State Capitol Plaza).
- Write and edit copy for a variety of SCVB initiatives including, but not limited to, press releases, collateral materials, and external correspondence.
- Develop and implement promotions and public relations programs targeting Springfield leisure tourism initiatives that may include direct mail, electronic communications, and social media campaigns.
- Act as a liaison between SCVB and the media when the Tourism Manager is not available.
Benefits
- Health, Dental, Vision and Life Insurance
- Free Health Clinic
- Pension Plan
- Deferred Compensation
- 4 weeks paid parental leave
- Up to 14 paid holidays, based off calendar year
- 10-25 paid vacation days, based on years of service
- 12 paid sick days annually
- Tuition Reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
