Marketing Specialist, Co-Brand

U.S. Bank • Minneapolis, MN

6d • $105,400 - $124,000

About The Position

This role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support a major co-brand partnership. This could include marketing, advertising, promotions, and front line collateral and training materials. The incumbent will deliver measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement, in all cases working with and through our partner to set the agenda and drive marketing outcomes un U.S. Bank and partner channels. The role evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals. Provides solutions and problem solve for business line objectives.

Requirements

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Nice To Haves

• Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
• Proven ability to manage multiple projects and assignments that are completed on time and on budget
• Experience working with external partners to drive growth objectives.
• Ability to build trusted partnerships and influence without direct authority
• Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
• Strong organizational, interpersonal and team building skills
• Excellent written and oral communication skills, including presentation skills
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus

Responsibilities

• Develop and implement multi-channel marketing programs and strategies to support a major co-brand partnership.
• Deliver measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement.
• Evaluate and measure program results to optimize investment.
• Work with agencies and cross-functional teams to produce materials that are branded and compliant.
• Collaborate with internal partners to ensure all marketing programs are in accordance with all laws, regulations and bank policies.
• Coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals.
• Provide solutions and problem solve for business line objectives.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level