Marketing Specialist, Aviation & Marine Services

Sirius XM•New York, NY

1d•Onsite

About The Position

The Marketing Specialist, Aviation & Marine Services, plays a key role in owning and executing defined marketing initiatives that drive brand awareness, engagement, and subscriber growth for SiriusXM’s Aviation and Marine lines of business. This role combines creativity with analytical rigor to execute marketing initiatives, coordinate partnerships, and evaluate campaign performance within established processes and guidelines. The Marketing Specialist supports a wide range of activities from social media management to video production, digital campaigns, event marketing, and more.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Minimum of 2 years of related experience; or an advanced degree without experience; or equivalent work experience.
Ability to travel to select events and partner meetings within the U.S.
Strong organizational and project management skills with attention to detail.
Ability to prioritize information and tasks by urgent vs. less time-sensitive and critical vs. non-critical.
Consistent follow-through to completion of tasks and activities – to ensure prioritized activities are completed on schedule and within budget.
Experience managing vendor and partner relationships.
Proven interpersonal skills – able to work effectively and develop relationships with key contacts across functions internally and at partner organizations as needed.
Listens well – not only in meetings, but also open to coaching for professional development.
Positive attitude and flexible – willing and able to perform other duties as necessary for team success.
Able to work independently on routine assignments with general direction and appropriately seek input and approvals on new projects or assignments.
Strong written and verbal communication skills.
Proficiency with MS Office Suite, Google Docs, social media platforms, and digital analytics tools.
Must have legal right to work in the U.S.

Nice To Haves

Experience with Adobe Premiere and Photoshop is a plus.
Aviation and/or Marine industry or weather services experience is a plus.
Experience with automation and/or AI is a plus.

Responsibilities

Develop and manage social media content calendars for SiriusXM Aviation and Marine brands across Facebook, Instagram, and YouTube.
Schedule and publish content while monitoring engagement, responding to comments, refining strategies based on analytics, and determining appropriate routine adjustments within established marketing guidelines.
Keep up to date on current social media practices to identify new ideas and content that will increase engagement with our target audiences.
Assist in filming marketing videos, including setup, interviews, and capturing b-roll.
Collaborate on creative assets such as emails, brochures, digital and print ads, and podcasts.
Support website updates and coordinate with SiriusXM’s .com team and external vendors.
Conduct monthly analysis and reporting for organic and paid search, digital advertising, social media, and email marketing; evaluate performance across channels, identify trends, and recommend actions based on multiple data points.
Manage the production, updates, and ordering of printed materials and merchandise.
Assist with communications with Aviation & Marine influencers and brand ambassadors, including reviewing annual contracts.
Own project coordination for defined marketing initiatives and events, including boat shows, airshows, and tournaments, applying independent judgment to keep deliverables on schedule and within budget.
Collaborate cross-functionally with internal stakeholders – including Legal, Brand, Finance, DE, and Operations - and external partners to ensure marketing consistency and brand alignment, building productive internal and external working relationships.
Manage onboarding of new external paid search agency including contract process.
Maintain expertise with internal systems including promotion approvals, customer care, billing, and contracts.