Marketing Specialist 2

Red River • Raleigh, NC

7h

About The Position

The Red Hat Marketing team is looking for a collaborative, process-driven Marketing Specialist to join the North America Field Marketing (NAFM) team. In this role, you will act as a "translator," bridging the gap between high-impact marketing programs—including events, integrated digital campaigns, and content syndication—and the specialized technical teams that support them. Your mission is to support multiple stakeholders across various marketing channels to ensure a frictionless, 5-star experience for both internal teams and customers. You must thrive in a fast-paced environment, managing several simultaneous programs. The Marketing Specialist 2 is responsible for prioritizing and managing semi-routine marketing assignments, exercising judgment in supporting sales and marketing initiatives with minimal supervision. This role focuses on resolving limited complexity issues, collaborating with various teams to ensure campaigns and events are implemented successfully.

Requirements

• Ability to prioritize, handle multiple tasks at once, and remain flexible in a rapidly changing environment
• A motivated problem solver with the ability to manage projects independently
• Excellent planning and communication skills, with a passion for collaborating across diverse groups
• Strong attention to detail and a "customer-centric" approach to process improvement
• Familiarity with marketing tactics, the customer buying cycle, and creative processes
• A bachelor's degree or equivalent experience
• Eagerness to learn and utilize various marketing tools and platforms (ON24, RainFocus, Adobe Workfront, Adobe Express, Salesforce Lightning, Tableau)

Responsibilities

• Prioritizing and managing semi-routine marketing assignments
• Exercising judgment in supporting sales and marketing initiatives with minimal supervision
• Resolving limited complexity issues
• Collaborating with various teams to ensure campaigns and events are implemented successfully
• Create and maintain a standardized event planning process to ensure planning and execution is simple and scalable for all team members
• Collaborate with internal and external teams to deliver exceptional work that is on brand, on time, and on budget, while continuously auditing processes to identify opportunities for optimization and efficiency
• Shadow program marketers during the planning of flagship event series, such as Ansible Automates, to audit and improve existing marketing workflows
• Act as the single point of contact and primary liaison between the Programs & Digital team and Marketing Operations, proactively solving problems and optimizing processes to ensure seamless program execution
• Compile and design monthly newsletters for both internal and external audiences
• Create organic social posts and maintain online hub pages by managing event-related content
• Manage event-related inventory, including swag ordering and shipping
• Support regional marketing initiatives aligned with Red Hat Sales and Marketing goals
• Assist with Hackathon execution
• Assist in tracking campaign and event results to measure program success and lead generation
• Monitor lead delivery and pacing reports to ensure all campaigns are performing as expected
• Manage general marketing activities, including coordinating digital and in-person events
• Implement predefined marketing campaigns that support cross-selling and upselling initiatives
• Implement predefined marketing programs that promote demand generation and brand awareness
• Track, analyze, and report basic metrics from marketing campaigns and events
• Coordinate with external vendors for marketing materials and event production

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees