Marketing Senior Manager-Deposits
About The Position
The Senior Manager for Deposits is responsible for developing multi-channel acquisition and deepening strategies for Money Market, Savings and CD accounts for Consumer and Business. This role requires a deep understanding of full-funnel marketing strategies, a high degree of analytic and quantitative orientation, and the ability to frame then effectively communicate a strategic vision to senior partners across multiple disciplines. In addition to acquiring and deepening customers, the role requires a robust understanding of profitability management with the ability to monitor on-going trends, identify areas of opportunity, and design a plan to maximize profitability. The ideal candidate will be a self-starter that excels in identifying growth opportunities with a mindset that improvement is around every corner. The ideal candidate will excel at articulating the strategic business value of marketing initiatives, with a clear understanding of how their efforts drive long-term, enterprise-level revenue growth. The primary responsibility of the senior manager will be to hyper partner with cross-functional leaders across product, data & analytics, and marketing to formulate profitable growth strategies, achieve alignment, then translate that vision to channel leads possessing deep expertise in their space.
Requirements
- Bachelor's Degree in Marketing or related field
- 7+ years of experience in marketing
Nice To Haves
- Highly quantitative, analytical, and numbers focused
- Strong analytical, problem-solving, and planning skills
- Previous experience managing forecasts and budgets
- Proven success managing online and offline channels
- A self-motivated, energetic, and self-directed learner with high intellectual curiosity
- High-powered interpersonal and communication skills
- Ability to work individually while also motivating a team
- Expert level proficiency in Microsoft Excel and PowerPoint
- Familiarity with marketing channels such as direct mail, email, paid search, paid social, targeted display, affiliate, and emerging platforms
Responsibilities
- Identify, build, then translate the value of full-funnel performance marketing strategies designed to deliver profitable growth
- Manage the production and financial forecasting of all actions to target goals
- Establish a framework for growth with the intent to persuade, educate, and enhance understanding across all levels of the organization
- Act as a thought leader across various cross-functional departments with the intent to influence, gain alignment, execute, estimate the long-term impact, then refine and expand
- Partner with internal data & analytics team members to lead the reporting of campaign performance, financial profitability, and test results
- Condense complex analytical findings into effective stories outlining business impact for executive leadership
- Remain current with industry trends, leveraging new technologies and strategies to improve performance
- Research and monitor competitor activity
- Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability
- Collaborate with product, digital, and UX teams to create impactful user journeys
Benefits
- health insurance coverage
- wellness program
- life and disability insurance
- retirement savings plan
- paid leave programs
- paid holidays
- paid time off (PTO)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
