Marketing Science & Strategy Associate (External Agency Employee)
About The Position
The NFL Marketing Strategy & Insights team serves as the voice and advocate of NFL fans, leveraging diverse data sources to generate actionable insights and inform League-wide business optimization. This Associate role sits within the Research & Consumer Insights function. It serves as a primary analyst supporting research across direct-to-consumer products, brand and consumer marketing campaigns, and live game viewership. The role requires both deep analytical expertise and the flexibility to contribute across multiple focus areas. Responsibilities include designing and executing research, gathering, analyzing, and interpreting data from a range of syndicated and proprietary sources to deliver insights for internal and external stakeholders.
Requirements
- 1-3 years of prior experience required
- Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, Economics, Mathematics, Statistics, Data & Analytics or a closely related discipline, equivalent professional work experience
- Understanding of and ability to write quantitative surveys based on an agreed set of business questions and research objectives
- Ability to synthesize both quantitative and qualitative and write concise, creative, and insightful reports, and effectively communicate research findings to a diverse business audience
- Strong project management and relationship-building skills and the ability to effectively work with cross-functional project teams
- Analytical platform experience such as Microsoft Excel, SPSS, or Q
Nice To Haves
- Experience with a range of research methods preferred (e.g., segmentation, online surveys, ethnographies, one-on-one interviews, focus groups)
- Understanding of the application of various analytic techniques preferred (e.g., chi-square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, conjoint analysis)
Responsibilities
- Support the planning, execution, and reporting of primary research projects for the NFL.
- Lead project management of research initiatives, including collaboration with internal stakeholders, management of third-party vendors, and the administration of research trackers, ensuring on-time and on-budget execution of multiple projects simultaneously.
- Create story-driven reports from scratch that provide strategic insights to key stakeholders such as NFL Media, Marketing, Media Sales, Broadcasting, and others.
- Serve as research expert and voice of the fan to internal stakeholders and third-party vendors, including study development, determining applicable research methodology, survey design, data weighting, etc.
- Learn and understand available research applications/tools to pull data accordingly (e.g., MarketSight, Sports Poll, YouGov, AceMetrix).
- Provide support across NFL Consumer Insights projects, ad-hoc as needed, including custom research studies throughout the year.
- Analyze data and create the “story” and strategic direction of reports with minimal direction.
- Ensure bodies of research and insights formulation are best-in-class with respect to diversity, equity and inclusion practices.
Benefits
- Comprehensive benefits offerings
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
