Marketing Science Lead
About The Position
As a Marketing Science Lead, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools. In this role, you will work with other Marketing Science team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation, with a subject matter expertise in Data Architecture & Integration with a business first approach.
Requirements
- Database design and modelling experience including experience designing data architectures and infrastructure components.
- Experience with ETL processes, data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
- Functional understanding of APIs and API data calls
- Experience with web analytics platforms (e.g.: Adobe Analytics / Google Analytics).
- Understanding of digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
- Experience with Redshift, Python, SQL and applying data engineering best practices to data product delivery.
- Confidence in your communication and collaboration skills.
- Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
- Well-organized approach to working on multiple projects at once.
- Passion to always improve your team’s craft through ongoing learning and support.
- Strong collaboration, project management, and team building skills.
- Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
- Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
Responsibilities
- Work with data to solve business problems, building and maintaining the data architecture to answer business questions and Improve processes.
- Build and mentor team of data engineers in scripting, automation, databases, system optimization, providing technical guidance and fostering career development.
- Identify, design and implement Internal processes and frameworks for elimination of manual processes, optimizing data delivery, resolving data pipeline bottlenecks and evolving data architecture capabilities.
- Collaborate with clients and internal stakeholders to understand their data requirements and support their data infrastructure needs.
- Ensuring data consistency and accuracy is maintained within the data warehouse by identifying data quality issues and recommending solutions to handle root causes.
- Ensure Data Lineage is maintained and support Data Governance workstream in data quality and metadata management.
- Effectively communicate and present complex technical concepts to non-technical audiences.
- Develop, maintain and improve Data Engineering services to support sharing of data across different teams.
- Creatively solve problems, improve processes, and design methodically.
- Drive collaboration within teams to provide support, share skills, and gain insight.
- Confidently manage project delivery expectations and communications to project team.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
