Marketing Science Lead, Patient Engagement (Remote | Telehealth)
About The Position
CareTalk Health is a fully remote, nationwide virtual medical practice that partners with Medicare Advantage plans to deliver Annual Wellness Visits and close care gaps. The company believes virtual care is care delivered the way patients want it, making the experience simple, reliable, and human. A significant portion of scheduled patients do not show for their appointments, prompting the creation of a dedicated team to investigate the reasons, test outreach and engagement techniques to improve patient show rates, and measure the effectiveness of these interventions. The Marketing Science Lead will be responsible for designing and analyzing experiments to identify effective outreach and engagement techniques, setting the testing agenda, ensuring proper test design and power, analyzing results, and translating findings into actionable recommendations for the organization. This is a hands-on individual contributor role that will provide technical direction to a Marketing Operations Specialist and a Patient Engagement Analyst.
Requirements
- Bachelor’s degree in statistics, economics, mathematics, data science, marketing analytics, or a related field, or equivalent practical experience.
- 5+ years of experience in marketing science, experimentation, causal inference, or advanced analytics.
- Demonstrated experience designing, executing, and analyzing controlled experiments end to end.
- Working knowledge of experimental design principles, including randomization, sample sizing, power analysis, stratification, and multiple comparisons.
- Advanced SQL, plus proficiency in Python or R.
- Experience working with large, imperfect operational datasets.
- Experience applying observational causal inference methods such as matching, difference-in-differences, or propensity scoring.
- Strong written and verbal communication skills, including the ability to present analytical findings to non-technical audiences.
- Sound judgment in distinguishing statistically valid results from inconclusive ones, and the ability to communicate that distinction clearly.
Nice To Haves
- Healthcare experience is a plus but is not required for this role.
- Experience in healthcare, including provider, payer, digital health, or pharmacy settings.
- Experience with patient or member engagement programs, such as Medicare Advantage, Stars, HEDIS, or medication adherence.
- Experience developing uplift or heterogeneous treatment effect models.
- Experience designing and running experiments in a regulated environment.
- Working knowledge of HIPAA and TCPA as they apply to patient communications.
- Familiarity with behavioral science as applied to consumer or patient behavior.
- Experience working with older adult populations.
- Advanced degree in a quantitative discipline.
Responsibilities
- Develop and maintain the testing roadmap, determining which outreach and engagement techniques are evaluated and in what order.
- Design controlled experiments, including hypothesis definition, randomization approach, control group construction, sample sizing, and success criteria.
- Conduct power analysis and establish minimum detectable effects prior to each test launch.
- Analyze test results and determine whether observed differences are statistically valid, accounting for sequential analysis and multiple comparisons.
- Analyze historical appointment, outreach, and attendance data to identify the drivers of missed visits and quantify the addressable opportunity.
- Apply observational causal inference methods where controlled testing is not feasible, and clearly communicate the limitations of those methods.
- Develop segmentation and targeting approaches to determine which outreach methods are most effective for which patient populations.
- Translate findings into clear recommendations and implementation specifications for the operations team.
- Establish and maintain documentation of all tests, including design, results, and resulting decisions.
- Report show rate performance and program impact to leadership, including operational and financial impact.
- Provide technical direction and review for the Patient Engagement Analyst and, for test-related work, the Marketing Operations Specialist.
- Partner with clinical, compliance, and operations leadership to ensure testing practices meet organizational, ethical, and regulatory standards.
Benefits
- Fully remote role with high visibility and impact
- Opportunity to make a difference in a growing healthcare organization
- Collaborative, cross-functional team environment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
